Sue Spolan, occasional director and writer for the NPR program Fresh Air and founder of the digital content agency scribewise.com, shared her wisdom with a group of young professionals at a recent seminar hosted by the Laurence A. Baiada Center for Entrepreneurship.
Among her tips:
- Content marketing trumps advertising because it creates demand and gives potential customers something that traditional advertising can’t give – trust.
- The traditional press release is not dead, but what’s really important is to engage with and develop a relationship with journalists – another type of customer base – so that they become your advocate.
Tom Peduto, a LeBow alumnus and entrepreneur currently serving as the director of marketing for Nooch.com, a Baiada incubator company, says “We’ve been toiling away on our product so intently that we’ve had barely a minute to spare on PR. Now we find ourselves less than a month from launch and beginning implement our marketing plan. Today’s event gave us the right frame through which to view our customers and how to reach them.”