Students Create Marketing Campaign for National Chevrolet Competition

Story Highlights

  • Class of LeBow undergraduates, led by Dana D'Angelo, clinical professor of business, creating national marketing campaign for a Chevrolet competition.

  • Theme of campaign is "Find Yourself."

  • Class to unveil campaign on November 16, 2011, from 12 p.m. to 4 p.m., at Pearlstein.

As part of a national competition for Chevrolet, a class of LeBow undergraduate students led by Dana D’Angelo, clinical professor of business, is creating a national marketing campaign for Chevrolet utilizing a $3,000 budget. After weeks of preparation and development, the class is eager to implement its campaign created around the theme “Find Yourself.” The class will unveil this campaign on November 16, 2011, from 12 p.m. to 4 p.m., at Pearlstein with an event that will feature an interactive, festivities-filled introduction of the Chevrolet Cruze, Equinox and the extended range electric vehicle Volt to the campus and community. 

LeBow College is one of a few select schools across the country participating in the Chevrolet Campus Promotions program. This competition was designed to give students a unique, real-world business experience working with a global company.

Ankush Mehta, a student in the class assigned to the group’s advertising department, says “It is nice to learn and think without boundaries. I have discovered many of my strengths and weaknesses. With my department, I am continuing to learn new and exciting ways of promoting my ideas and ‘finding myself.’” 

For more information about the class’ Chevrolet Campus Promotions event on Nov. 17, please contact Leming Chen at lc457@drexel.edu.