Bert Rosenbloom

Candid photo of Bert Rosenbloom

Areas of Expertise

  • Distribution Systems
  • Marketing channels
  • Marketing Strategy and Management

Selected Works

Articles

Dimitrova, Boryana V., Rosenbloom, Bert, Andras, Trina Larsen, and Kim, Saejoon, Retail Internationalization: A Review and Directions for Future Research. Journal of Marketing Channels (Forthcoming)

Dimitrova, Boryana V., Rosenbloom, Bert, and Andres Larson, Trina, The Impact of National Cultural Values on Retail Structures: Evidence from the World Vaules Survey. International Marketing Review 35.6 (Oct 2016): 894-920.

Dimitrova, Boryana, Rosenbloom, Bert, and Andras, Trina Larsen, Do Retail Foreign Direct Investment Restrictions Affect Retail Channel Structure. Journal of Marketing Channels 22 (Winter 2015): 265-278.

Dimitrova, Boryana, and Rosenbloom, Bert, Retailer Brand Image Building: Evidence from Two European Retailers. Journal of Euromarketing 22 (Jun 2014): 124-130.

Dimitrova, Boryana, Rosenbloom, Bert, and Andras, Trina Larsen, Does the Degree of Retailer International Involvement Affect Retailer Performance?. International Review of Retail Distribution and Consumer Research 24 (Jul 2014): 243-277.

Dimitrova, Boryana, Rosenbloom, Bert, and Andras, Trina Larsen, Globalization and Consumer Store Choice in Central and Eastern European Transition Economies. Jouranl of Euromarketing 22 (Fall 2013): 4-25.

Rosenbloom, Bert, Functions and Institutions: The Roots and the Future of Marketing Channels. Journal of Marketing Channels 20 (Jul 2013): 191-203.

Jiang, Pingjun, and Rosenbloom, Bert, Consumer Knowledge and External Pre-Purchase Information Search: A Meta-Analysis of the Evidence. Research in Consumer Behavior Vol 15 (Year 2013): 353-389.

Smith, Brent, Larsen Andras, Trina, and Rosenbloom, Bert, Transformational Leadership: Managing the 21st Century Sales Force. Psychology & Marketing 29 (Jun 2012): 434-444.

Rosenbloom, Bert, and Dimitrova, Boryana, The Marketing Mix Paradigm and the Dixonian Systems Perspective of Marketing. Journal of Historical Research in Marketing 3 (Feb 2011): 53-66.

Dimitrova, Boryana, and Rosenbloom, Bert, Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?. Journal of Marketing Channels 17 (Apr 2010): 157-176.

Rosenbloom, Bert, Six Classic Distribution Paradigms: Implications for Global Marketing Channel Strategy. Symphonya Review 2 (Apr 2010): 1-11.

Smith, Brent, Larsen Andras, Trina, Rosenbloom, Bert, and Andras, Trina, Understanding Cultural Frames in the Multicultural Sales Organization: Prospects and Problems for the Sales Manager. Journal of Transnational Management 14 (Fall 2009): 277-291.

Rosenbloom, Bert, and Larsen, Trina, Wholesalers as Global Marketers. Journal of Marketing Channels 15 (Fall 2008):

Rosenbloom, Bert, The Wholesaler’s Role in the Marketing Channel: Disintermediation vs. Reintermediation.. International Review of Retail, Distribution and Consumer Research 17 (Sep 2007): 327-339.

Rosenbloom, Bert, Multi Channel Strategy in Business-to-Business Markets: Prospects and Problems. Industrial Marketing Management 36 (Jan 2007): 4-9.

Mehta, Rajiv, Larsen Andras, Trina, Rosenbloom, Bert, and Ganitsky, Joseph, The Impact of Cultural Differences on U.S. Business-to-Business Export Marketing Channel Strategic Alliances. Industrial Marketing Management 35 (Year 2006): 156-165.

Jiang, Pingjun, and Rosenbloom, Bert, Customer Intention to Return Online: Price Perception, Attribute-Level Performance and Satisfaction Unfolding Over Time.. European Journal of Marketing 39 (Jan 2005): 150-174.

Books

Rosenbloom, Bert, Marketing Channel: Management View 8th International edition. Mason. Ohio: South-Western, (2013):

Rosenbloom, Bert, Marketing Channels: A Management View, 8th edition. New York: Thomson/Southwestern, (2012):

Rosenbloom, Bert, Marketing Channels: A Management View 7th ed.. .: International Thomson Press, (2004):

Rosenbloom, Bert, Marketing Channels: A Management View, 7th Edition. (2003):

Rosenbloom, Bert, Marketing Channels: A Management View 6th Edition. (1999):

Cases

Rosenbloom, Bert, “JC Penney: Facebook as a Marketing Channel.” Marketing Channels: A Management View 8th edition, Mason, Ohio: Thomson/Southwestern, (Forthcoming)

Rosenbloom, Bert, “Nespresso: Direct Channel Strategy and Brand Equity.” Marketing Channels: A Management View 8th edition, Mason, Ohio: Thomson/Southwestern, (Forthcoming)

Rosenbloom, Bert, “Best Buy: Dealing With Intertype Competition.” MARKETING CHANNELS: A MANAGEMENT VIEW 8th EDITION, MASON, OHIO: THOMSON/SOUTHWESTERN, (2012):

Rosenbloom, Bert, “Grainger: The Wholesaler’s Role In 21st Century Marketing Channels.” MARKETING CHANNELS: A MANAGEMENT VIEW 8thEDITION, MASON, OHIO: THOMSON/SOUTHWESTERN, (2012):

Rosenbloom, Bert, “Apple Computer Corp..” Marketing Channels: A Management View, 7th edition, Mason, Ohio: Thomson/Southwestern, (2004): 2.

Rosenbloom, Bert, “Innovative Toys.” Marketing Channels: A Management View, 7th edition, Mason, Ohio: Thomson/Southwestern, (2004): 7.

Rosenbloom, Bert, “The Grateful Dead.” Marketing Channels: A Management View, 5th ed., Fort Worth: Dryden Press/Harcourt Brace, (1995):

Presented Research

Dimitrova, Boryana, Rosenbloom, Bert, and Andras, Trina Larsen, The Impact of National Culture on Retail Structure, Academy of Marketing Science Annual Conference 2015: Denver, CO, (May 2015):

Rosenbloom, Bert, The Emergence and Evolution of Disruptive Institutions: Theortical Inferences from the Early Marketing Luterature, EBHA 2013: Uppsala, Sweden, (Aug 2013):

Chang, Hua, Rosenbloom, Bert, Kwak, Hyokjin, and Zhang, Lingling, Toward a Better Understanding of Customers’ Reactions to Online Service Failures: A Psychological Contracts Perspective, American Marketing Association Educators Conference 2013: Boston, MA, (Aug 2013):

Rosenbloom, Bert, Marketing Institutions: A Core Focus of the Founding Fathers of Marketing (1912-1925), Academy of Marketing Science Annucal Conference: New Orleans, LA, (Jul 2012):

Dimitrova, Boryana, Rosenbloom, Bert, and Larsen Andras, Trina, Core Capabilities and Institutions: How Do Traditional and Modern Grocery Stores Coexist in Transition Economies, International Management Development Association 20th World Business Congress: Poznan Poland, (Jul 2011):

Rosenbloom, Bert, and Larsen Andras, Trina, Wholesalers as Global Marketers: Creating Cross Cultural Channel Flows in International B2B Markets, 2010 AMS Cultural Perspectives in Marketing Conference, IESEG: Lille, France, (Jul 2010):

Rosenbloom, Bert, and Larsen Andras, Trina, The Wholesaler’s Role in Global Distribution, 2009 AMS World Marketing Conference: Oslo, Norway, (Jul 2009):

Smith, Brent, Rosenbloom, Bert, and Larsen Andras, Trina, Leadership Styles in Channels of Distribution: …, (May 2009):

Rosenbloom, Bert, Classic and Contemporary Distribution Channel Paradigms: Implications for Multi-Channel Strategy and Structure, Seminar to Facult and Graduate Students, Unviersity of Ryukyus, Okinawa, Japan: Okinawa, Japan, (Mar 2008):

Rosenbloom, Bert, and Larsen, Trina, The Wholesalers Role in Global Marketing, International Conference on Global Business Innovation and Development: Rio de Janeiro, Brazil, (Jan 2008):

Rosenbloom, Bert, Marketing Channel Paradigms and the Future of Online vs. Conventional Distribution, Seminar for Faculty and Graduate Students, Trinity College, University of Dublin: Dublin, Ireland, (Oct 2007):

Rosenbloom, Bert, Marketing Channel Paradigms: Implications for Conventional and Online Distribution Strategy and Structure, Seminar for Faculty and Graduate Students, Institute for Retail Studies, University of Stirling, Scotland: Stirling, Scotland, (Oct 2007):

Rosenbloom, Bert, The Whole Truth About Wholesaling, Research Frontiers in Wholesale Distribution: Dublin, Ireland, (Sep 2006):

Proceedings

Yang, Zhen, Zhengjie, Li, and Rosenbloom, Bert, Investigate the Antecedents of Affiliate Control Systems, Academy of Marketing Science Annual Conference Aug 2016. Academy of Marketing Science (Aug 2016):

Chang, Hua, Rosenbloom, Bert, Kwak, Hyokjin, and Zhang, Lingling, Toward a Better Understanding of Customers’ Reactions to Online Service Faulure: A Psychological Contracts Perspective, American Marketing Association Conference 2013 May 2013. American Marketing Association (Aug 2013):

Rosenbloom, Bert, Toward a Better Understanding of Customers’ Reactions to Online Service Failures: A Psychological Contracts Perspective, American Marketing Assoc. Educators Conference 2013 May 2013. American Marketing Association (Aug 2013):

Chang, Hua, Rosenbloom, Bert, Kwak, Hyokjin, and Zhang, Lingling, Toward a Better Understanding of Customers’ Reactions to Online Service Failures: A Psychological Contracts Perspective, American Marketing Assoc. Educators Conference 2013 May 2013. American Marketing Association (Aug 2013):

Rosenbloom, Bert, Toward a Better Understanding of Customer Reactions to Online Failures: A Psychological Contracts Perspective, American Marketing Assoc. Educators Conference 2013 May 2013. American Marketing Association (Aug 2013):

Dimitrova, Boryana, and Rosenbloom, Bert, “Does the Degree of Global Retail Involvement Affect Retail Performance?.”, AMA Global Marketing SIG 2012 Feb 2012. (Feb 2012):

Dimitrova, Boryana, Rosenbloom, Bert, and Andras, Trina, Core Capabilities and Institutions: How Do Traditional and Modern Grocery Stores Coexist in Transition Economies, Twentieth Annual World Business Congress of the IMDA Apr 2011. (Apr 2011):

Rosenbloom, Bert, and Jiang, Pingjun, Consumer Knowledge and External Pre-Purcahse Informatino Search: A Meta-Analysis of the Evidence, American Marketing Association Aug 2010. American Marketing Association (Aug 2010):

Dimitrova, Boryana, and Rosenbloom, Bert, Factors Inhibiting the Standardization of Global Channel Strategy, Academy of Marketing Science May 2010. Academy of Marketing Science (May 2010):

Smith, Brent, Larsen Andras, Trina, and Rosenbloom, Bert, Adaptive Leadership for Fostering Quality Relationships in Culturally Diverse Sales Organizations, 2009 Academy of Marketing Science Conference Feb 2009. AMS (May 2009):

Rosenbloom, Bert, Intergrating Online and Conventional Distribution Channels: Opportunities and Challenges, Global Business and Technology Assoc. 2006 International Conference Mar 2006. (Mar 2006):

Rosenbloom, Bert, E-Commerce and the Multi-Channel Challenge, Pan-Pacific Conference XXII May 2005. (May 2005):

Education

BS Business Administration - Temple University 1966
MBA Marketing - Temple University 1968
PhD Marketing - Temple University 1974

Professional Experience

Academic-International Journa l of Consumer Marketing Editoral Board Sep 1988 -
Academic-Journal of Transnational Management Editoral Board Sep 1993 -
Academic-Duttweiler Institute of Marketing and Retailing Advisory Board St. Gallen Nov 2000 -
Academic-Journal of Marketing Channels Editoral Board Sep 2001 -
Memberships/Board-RESHARE Corporation Advisory Board Minneapolis MI Apr 2002 -
Academic-Industrial Marketing Management Editoral Board Sep 2002 -
Academic-Psychology & Marketing Editoral Board Aug 2003 -
Memberships/Board-McKee Group Advisory Board Media PA Apr 2006 -
Academic-Trinity College at the University of Dublin Seminar Leader Dublin Ireland Oct 2007 -
Academic-Journal of Marketing Channels Guest Editor Jan 2008 -
Academic-University of Ryukyus Seminar Leader Okinawa Mar 2008 -

College News

An research paper by Bert Rosenbloom and Boryana Dimitrova was the second-most-downloaded article from the Journal of Marketing Channels during 2010-2014.