Areas of Expertise
- Business Planning
- Marketing Research
- Marketing Strategy
- Social Capital
- Social Networking
Masterfano, Michele, and Zane, Lee, Effect of Participation in Business Membership Organizations on the Size and Occupational Diversity of Entrepreneurs’ Core Business Discussion Network. Journal of Small Business Strategy 22 (Feb 2013): 71-91.
Masterfano, Michele, Effects of participation in paid membership organizations on entrepreneurs’ core network size and heterogeneity. Proceedings of Usasbe 2012 (Feb 2012):
Masterfano, Michele, Effects of participation in paid membership organizations on entrepreneurial success. New England Journal of Entrepreneurship 14 (Sep 2011):
Masterfano, Michele, Effective Business Planning: A Structured Approach. Dubuque, IA: Kendall-Hunt, (2010):
Masterfano, Michele, Principles of Marketing, “Instructor’s Manual with Video Guide.” New York: Pearson Prentice Hall.
Masterfano, Michele, Marketing: An Introduction, “Instructor’s Resource Manual with Video Case Notes.” New York: Pearson Prentice Hall.
BA Liberal Arts - Pennsylvania State University University Park, PA 1977
MS Management Science - Lehigh University Bethlehem, PA 1981
DBA - Argosy University Sarasota, FL 2008