Rajneesh Suri

Education

BE Mechanical Engineering - Delhi University 1985
MBA Marketing and Finance - Indian Institute of Management-Calcutta 1988
PhD Marketing - University of Illinois at Urbana-Champaign 1996

Selected Works

Articles

Motyka, Scott, Suri, Rajneesh, grewal, dhruv, and Kohli, Chiranjeev S., Disfluent Vs. Fluent Price Offers: Paradoxical Role of Processing Disfluency. Journal of the Academy of Marketing Science (Forthcoming)

Xia, Lan, and Suri, Rajneesh, Trading Effort for Money: Consumers’ Cocreation Motivation and the Pricing of Service Options. Journal of Service Research (Forthcoming)

Long-Tolbert, Sylvia, Kohli, Chiranjeev S., and Suri, Rajneesh, Who Pays the Price for Loyalty? The Role of Self-Consciousness. Journal of Product & Brand Management (Forthcoming)

Kohli, Chiranjeev S., Suri, Rajneesh, and Kapoor, Anuj, Will Social Media Kill Branding?. Business Horizons 58 (Feb 2015): 35-44.

Feng, Shan, Suri, Rajneesh, and Bell, Monique, Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance. Psychology & Marketing 31 (Jul 2014): 489-99.

Puccinelli, Nancy, Chandrashekran, Rajesh, grewal, dhruv, and Suri, Rajneesh, Are Men Seduced by Red? The Effect of Red vs. Black Prices on Price Perceptions. Journal of Retailing 89 (Jun 2013): 115-125.

Suri, Rajneesh, Monroe, Kent B., and Koc, Umit, Math Anxiety and its Effects on Consumers’ Preference for Price Promotion Formats. Journal of the Academy of Marketing Science 41 (May 2013): 271-282.

Suri, Rajneesh, and Thakor, Mrugank, “Made in Country” Versus “Made in County”: Effects of Local Manufacturing Origins on Price Perceptions. Psychology & Marketing 30 (Feb 2013): 121-132.

Kohli, Chiranjeev S., Thomas, Sunil, and Suri, Rajneesh, Are You in Good Hands? Slogan Recall: What Really Matters. Journal of Advertising Research 53 (Feb 2013): 31-42.

Chandrashekran, Rajesh, and Suri, Rajneesh, Effects of Gender and Price Knowledge on Offer Evaluation and Channel Transition in Retail and e-Tail Environments. Journal of Product & Brand Management 21 (May 2012): 215-225.

Suri, Rajneesh, Cai, zhen, Monroe, Kent B., and Thakor, Mrugank, Retailers’ Merchandise Organization and Price Perceptions. Journal of Retailing 88 (Mar 2012): 168-79.

Kohli, Chiranjeev S., and Suri, Rajneesh, Price is Right? Guidelines for Pricing to Enhance Profitability. Business Horizons 54 (Nov 2011): 563–573.

Thakor, Mrugank, Suri, Rajneesh, and Saleh, Katayoun, Effects of Service Setting and Other Consumers’ Age on the Service Perceptions of Young Consumers. Journal of Retailing 84 (Jun 2008): 137-149.

Kohli, Chiranjeev S., Leuthesser, Lance, and Suri, Rajneesh, Got Slogan? Guidelines for Creating Effective Slogans. Business Horizons 50 (Sep 2007): 415-422.

Suri, Rajneesh, Kohli, Chiranjeev S., and Monroe, Kent B., The Effects of Perceived Scarcity on the Evaluation of Prices. Journal of the Academy of Marketing Science 35 (Mar 2007): 89-100.

Books

Marn, Michael, Roegner, Eric V., Suri, Rajneesh, and Zawada, Craig C., Pricing Advantage Workbook. (2004):

Chapters

Suri, Rajneesh, Swaminathan, Srinivasan, and Monroe, Kent B., “Price Communications in Online and Print Coupons: An Empirical Analysis.” Legends in Marketing: Kent B. Monroe, Ed. Jagdish N Sheth. USA: Sage, (2011):

Suri, Rajneesh, Long, Mary, and Monroe, Kent B., “The Impact of the Internet and Consumer Motivation on Evaluation of Prices.” Legends in Marketing: Kent B. Monroe, Ed. Jagdish N Sheth. USA: Sage, (2011):

Suri, Rajneesh, “Consumers Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles.” Legends in Marketing: Kent B. Monroe, Ed. Jagdish N Sheth. USA: Sage, (2011):

Kohli, Chiranjeev S., Leuthesser, Lance, and Suri, Rajneesh, “2 + 2 = 5? A Framework for Using Co-Branding to Leverage Your Brand.” Creating Strategic Brand Alliances, Ed. Henrik Uggala. Sweden: Brand Management Publishing Group, (2005): 35-47.

Suri, Rajneesh, and Monroe, Kent B., “Consumers’ Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles.” Optimal Bundling: Market Strategies for Improving Economic Performance, Ed. Ralph Fuerderer, Andreas Hermann & Georg Wuebker. New York: Springer-Verlag, (1999):

Presented Research

Suri, Rajneesh, Feng, Shan, and Bell, Monique, Effects of Classical Music on Avoidance of Pric…, American Marketing Association: Boston, MA, (Aug 2013):

Suri, Rajneesh, and Kohli, Chiranjeev S., Can you Hear Me Now? Antecedents of Slogan Recall, Academy of Marketing Science Conference: Coral Gables, (May 2011):

Suri, Rajneesh, Thakor, Mrugank, and Koc, Umit, Do “Locally Made” Products Affect P…, Association for Consumer Research: Jacksonville, FL, (Oct 2010):

Suri, Rajneesh, Cai, zhen, Monroe, Kent B., and Thakor, Mrugank, Retailers’ Sorting on Price and Brand Names: Effects on Price Perceptions, AMA Summer Conference: Boston, MA, (Aug 2010):

Proceedings

Feng, Shan, and Suri, Rajneesh, Context Effects and Prior Knowledge in Consumers Price and Quality Judgment, Drexel University Pricing Conference Sep 2008. (Sep 2008):

Cai, zhen, and Suri, Rajneesh, The Effects of Multiple Discounts on Consumers Product Judgments, Drexel University Pricing Conference Sep 2008. (Sep 2008):

Awards

2015 Lamb-Hair-McDaniel AMS Outstanding Marketing Teacher (Academy of Marketing Science)
2009 2009 Hormel Meritorious Teaching Award (Marketing Management Association)

Areas of Expertise

  • Consumer Behavior
  • Pricing and Promotions