Areas of Expertise
- Global Marketing
- Marketing Strategy
Smith, Brent, Larsen Andras, Trina, and Rosenbloom, Bert, Transformational Leadership: Managing ths 21st Century Salesforce. Psychology & Marketing (Jun 2012):
Puzakova, Marina, Kwak, Hyokjin, and Larsen Andras, Trina, Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia. International Journal of Advertising 29 (Dec 2010): 727-764.
Kwak, Hyokjin, Larsen Andras, Trina, and Zinkhan, George M., Advertising to “Active” Viewers: Consumer Attitudes in the U.S. and South Korea. International Journal of Advertising 28 (Mar 2009): 49-75.
Kwak, Hyokjin, Zinkhan, George M., Pan, Yue, and Larsen Andras, Trina, Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study. Journal of International Consumer Marketing 20 (Apr 2008):
Rosenbloom, Bert, and Larsen Andras, Trina, Wholesalers as Global Marketers. Journal of Marketing Channels 15 (Sep 2008): 235-52.
Kwak, Hyokjin, Zinkhan, George M., DeLorme, Denise E., and Larsen Andras, Trina, Revisiting Normative Influences on Impulsive Buying Behavior and An Extension to Compulsive Buying Behavior: A Case from South Korea. Journal of International Consumer Marketing 18 (Oct 2006): 57-80.
Kwak, Hyokjin, Jaju, Anupam, and Larsen Andras, Trina, Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personlity Traits in the United States, South Korea, and India. Journal of the Academy of Marketing Science 34 (Sep 2006): 367-385.
Mehta, Rajiv, Larsen Andras, Trina, Rosenbloom, Bert, and Ganitsky, Joseph, The Impact of Cultural Differences in U.S. Business-to-Business Export Marketing Channel Strategic Alliances. Industrial Marketing Management 35 (Feb 2006): 156-165.
BBA Economics (Highest Distinction) - University of Iowa Iowa City, IA 1982
PhD International Business (Minors: Marketing, Statistics) - University of Texas at Austin Austin, TX 1987
Academic-Drexel LeBow College of Business Academic Director, Center for Corporate Reputation Management Jun 2009 -
2002 Award for Excellence for Most Outstanding Paper in the 2001 volume of International Marketing Review (Literati Club)
1997 The Stanley Hollander Best Paper Award (American Collegiate Retailing Association Annual Meeting, Leuven, Belgium)
1997 Award in recognition of excellent teaching and outstanding service to the College (LeBow College of Business)
1991 Faculty Appreciation Award (LeBow College of Business)