Daniel Korschun in the News

Daniel Korschun in the News

Taking a Stand: Corporate Political Activism

via Marketing with Wharton's Hip Hop Prof

Daniel Korschun, PhD, associate professor and Stephen Cozen Research Scholar in Marketing, talks with Wharton School of Business professor Americus Reed about corporate political activism and his advice for companies participating in political activism.

Equinox could experience lasting damage from the anti-Trump boycott, despite other companies escaping unscathed

via MArket Watch

Associate Professor of Marketing Daniel Korschun discusses the backlash over billionaire Stephen Ross, the majority owner of Equinox Fitness’s parent Related Companies, hosting a Southampton, N.Y. fundraiser for President Trump.

Employees Want an Ethical Workplace and a Growing Number Are Willing to Protest to Get It

via Newsweek

Daniel Korschun, associate professor of marketing, discusses employee activism and how corporations have changed their attitudes towards politics, integrating political views into their corporate identity.

Our Grocery Stores, Ourselves

via Eater

Associate Professor of Marketing Daniel Korschun discusses what drives customer loyalty to grocery stores and key concepts in his book, “We are Market Basket.”

Airbnb Boycotted And Sued For Discrimination Following Israel Settlement Ban

via Forbes

Stephen Cozen Research Scholar and Associate Professor of Marketing Daniel Korschun provides an analysis of Airbnb’s recent decision to remove 200 listings from Israeli settlements in the West Bank.

Patagonia's Unapologetically Political Strategy and the Massive Business It Has Built

via INC.

Daniel Korschun, associate marketing professor, shared his thoughts on what consumers and employees are looking for from corporations in light of Patagonia’s recent political positioning.

CEOs are calling the separation of children and families at the border ‘inhumane’ and ‘tragic’

via Washington Post

Daniel Korschun, associate professor of marketing, weighs in on what makes a company take a stand on political issues.

Ad Boycotts May Work—but Not for Very Long

via Wall Street Journal

Daniel Korschun, associate professor of marketing, discusses the impact of social media on corporations’ policies surrounding ad placement.

The role of corporate America in the gun control debate

via CBC News Network

Associate Professor of Marketing Daniel Korschun discusses the shift in attitudes toward gun control in the United States with CBC News Network’s Andrew Nichols.

FedEx and UPS both look terrible in their bizarre battle over NRA ties

via Business Insider

Associate Professor of Marketing Daniel Korschun highlights how DHL and the United States Postal Service may be the real winners in a battle between UPS and FedEx.

Amazon, Apple Struggle to Sit Out NRA Gun-Control Debate

via Bloomberg

Daniel Korschun, associate professor of marketing at Drexel University, shares how companies can be forced to pick a side in increasingly polarized political debates.

Don’t Listen to Washington, Tourist Organizations Try Telling Foreigners

via New York Times

Daniel Korschun, associate professor of marketing at Drexel University, used his expertise in advertising and politics to discuss traveling trends with the New York Times.

Outdoors Industry Groups Ratchet Up Trump Criticism

via The Hill

Associate Professor of Marketing Daniel Korschun provides insight on corporate activism in the outdoors industry.

Delta's response to Ann Coulter doesn't fit its brand

via USA Today

Associate professor of marketing Daniel Korschun comments on Delta’s response to angry tweets from conservative commentator Ann Coulter.

Le Figaro

via Le Figaro

Associate professor of marketing Daniel Korschun comments on recent controversies and public relations mistakes made by Uber.

After argument with driver, Uber CEO promises to ‘grow up’

via KRON 4

Associate professor of marketing Daniel Korschun speaks about the string of bad publicity Uber has received because of decisions by top company executives and how it is impacting the company.

Uber and Its CEO Feel Mounting Pressure After Missteps

via Gadgets360

Associate professor of marketing Daniel Korschun discusses the poor behavior of Uber top executive Travis Kalanick that have recently come to light and how they may impact the company.

Pressure mounts on Uber and CEO after missteps

via My Republica

Associate professor of marketing Daniel Korschun discusses the political decisions and aggressive behaviors of Uber and top executive Travis Kalanick that have recently come to light and how they may impact the company.

Staying politically neutral is more dangerous for companies than you think

via The Conversation

Associate professor of marketing Daniel Korschun explains that in socially and politically polarized times, the middle ground no longer offers a safe, neutral position for corporations.

Relationship between Trump, corporate America shifting

via ABC7 WJLA

Associate professor of marketing Daniel Korschun is quoted in a story about the increasing willingness of corporations to take partisan political positions on issues.

Amazon CEO Jeff Bezos joins tech pushback against Trump’s immigrant ban

via Seattle Times

Marketing professor Daniel Korschun is quoted in an article looking at the recent trend of corporations, specifically tech companies, speaking out on political issues.

Toxic takeover syndrome — what happens when you bid $65B for Monsanto, one of the most hated companies in the world

via Salon

Associate professor of marketing Daniel Korschun comments on the potential ramifications of Bayer AG’s bid to take over Monsanto.

Last-place 76ers first NBA team to sell ad space on team jerseys

via Newsworks

Marketing professor Daniel Korschun comments on the brand loyalty that drives the opposition to ads appearing on 76ers jerseys.

The Halo Effect: Companies With A Conscience Really Do Perform Better

via Business Computing World

A paper co-authored by associate professor of marketing Daniel Korschun is cited in a story about how corporate social responsibility can inspire workers to be more motivated and positive in their customer interactions.

After eight months, Blue Bell returns to Corpus Christi

via Corpus Christi Caller Times

Associate professor of marketing Daniel Korschun comments on the brand loyalty that has customers eager for the return of Blue Bell ice cream after it was recalled following a listeria outbreak.

Philly retailer smashes Kickstarter goal with bison jacket

via Philadelphia Business Journal

Associate professor of marketing Daniel Korschun comments on the use of Kickstarter as a marketing tool in a recent campaign by the Philadelphia-based clothing retailer United By Blue.

Social Responsibility That Rubs Right Off

via New York Times

In the wake of the Volkswagen scandal, associate professor of marketing Daniel Korschun says that corporate social responsibility shouldn’t be treated as a competitive sport.

Market Basket saga catches Oxford University’s attention

via Boston Globe

Associate professor of marketing Daniel Korschun hosted a discussion panel about the Market Basket saga at Oxford University.

Book about Market Basket battle is due out in August

via New Hampshire Union Leader

The upcoming release of Drexel LeBow associate professor of marketing Daniel Korschun’s book about the Market Basket uprising is covered in the New Hampshire Union Leader.

Market Basket: One Year Later

via WRKO AM680

LeBow marketing professor Daniel Korschun discusses the turmoil surrounding the ouster of a beloved CEO at the Market Basket grocery chain.

For Blue Bell, a Drastic Move to Recall Ice Cream as Listeria Findings Rose

via New York Times

LeBow marketing professor and Center for Corporate Reputation Management fellow, Daniel Korschun is quoted in a story about the recall of all Blue Bell ice cream due to listeria contamination.

Philly roots helping brands grow all over

via Philadelphia Business Journal

LeBow marketing professor Daniel Korschun comments on the Philadelphia brand in an article about local companies which are growing beyond the region.

An ousted CEO so popular employees are protesting to get his job back

via The Washington Post

Employees of the Market Basket chain of supermarkets rally against the removal of CEO Arthur T. Demoulas. Daniel Korschun, fellow in the LeBow Center for Corporate Reputation Management attended the rally and comments on just how unusual the overwhelming support for a chief executive by rank and file employees is. He is also cited in coverage by the Boston Globe and Los Angeles Times.

Not Just Lip Service: Employees Demand Workplace Volunteering

via Forbes

Research by Daniel Korschun, assistant professor of marketing at Drexel LeBow, supports the idea that “employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.” Korschun’s research is also cited in The Guardian.

High Stakes as Market Basket Board Meets Thursday

via Lowell Sun

Assistant Professor of Marketing Daniel Korschun was quoted about the strife between the directors of Market Basket, a grocery chain, and its employees regarding their popular CEO and the company’s profit-sharing plan.

Corporate CSR: What It Means to Go ‘All In’

via Knowledge@Wharton Today

Daniel Korschun, Ph.D., assistant professor of marketing, is quoted in a Knowledge@Wharton Today article on corporate social responsibility. Korschun says: “We’re seeing the third wave of CSR, and companies are trying to incorporate CSR into the business model. That’s putting the onus on companies and management to find ways to innovate. It’s no longer enough to be somewhat engaged.”

CSR: Still a Question of Balance and Value

via Triple Pundit

CSR research conducted by Daniel Korschun, PhD, assistant professor of marketing, and colleagues, was mentioned in an article titled “CSR: Still a Question of Balance and Value,” which was published by Triple Pundit, a leader in green and sustainable business news.

http://www.newsworks.org/index.php/local/item/31032-in-apology-over-shortage-jaj-on-first-name-basis-with-consumers

via WHYY and Newsworks.org

Daniel Korschun, PhD, assistant professor of marketing, was interviewed by WHYY for a story about customers who are angry over Johnson & Johnson pulling some varieties of o.b. tampons from shelves. The company launched a personalized apology video featuring a singer crooning, “I’m sorry.”

Korschun says of the company’s apology: “I think they could do it more in keeping with the traditional J&J approach, which is to be honest, frank and explain the situation without trying to make a joke out of it.”