Resource Center
SEO 101: What is Search Engine Optimization, Really?
If you use Google, Bing or any other search engine, you’ve encountered the results of SEO. Simple Search Engine Results Pages (SERPs) typically contain two types of results:
The Fundamentals of Great Content Strategy
This particular aspect of marketing, which involves creating and sharing unique online material, is a tactic many businesses are implementing to boost their sales targets.
Branding 101: Five Essential Strategies You Should Implement Today
Today more than ever, the companies and organizations that are paying close attention to their brand and the experience it offers in the marketplace are the ones who are winning wallet share, market share, and customer admiration share.
Finance vs. Financial Analysis – Which Program is Right for Me?
If you’re considering studies in the field of finance, it may be difficult to know which degree program is the right fit for your goals. Drexel LeBow offers two graduate programs that provide specialized training in the realm of finance with key differences that provide more specialization.
How to Jumpstart Your Career in Supply Chain Management
The field of supply chain management is expansive, encompassing a wide variety of industries and roles and offering many sectors of growth. Find out how you can enter this growing industry as it continues to expand.
EMBA vs MBA: Which Is Right for Me?
Setting yourself apart in today’s business world is a difficult challenge. But for committed professionals looking to advance their careers and diversify their skillsets, an MBA or Executive MBA degree may be the perfect option.
How to Master the Art of Networking (Even if You’re an Introvert!)
Even if you are well established in your job and have no plans of moving or advancing your career soon, networking is a valuable tool that you should prioritize.
Your resume is your first introduction to the company of your dreams. Make sure you leave a good first impression.
What Is the Future of Blockchain, and How Should Companies Use it?
Blockchain technology could conceivably change the way transactions are processed. Experts from LeBow and SEI consider its future applications.
Four Careers for the Real Estate Grad
If you’re still undecided about your major and looking for a career, Real Estate Management and Development is a great option to consider.
Five Traits Marketing Employers Seek
Clinical Professor Michael Howley shares the top 5 traits marketing executives are looking for in potential employees.
Three Qualities of an Analytical Leader
Given organizations’ growing adoption of a data-driven approach to work, the ability for individuals to influence in an environment where decisions are based on big data and technology is becoming increasingly important.
Top Tips for Salary Negotiation
Students often ask me how to go about negotiating a salary. It’s something that doesn’t come naturally to many (myself included), but it is a part of the job search process that should not be missed.
Find a Role in Data: Four Career Paths in Business Analytics
Whether you’re entering or advancing your career in business analytics, these four levels of professional roles will help you explore potential trajectories as a MS Business Analytics graduate.
Questions You Should Ask During a Graduate School Interview
The choice to pursue an graduate degree is a big one. Use these questions to find out more about a potential program and show the admissions team you have done your homework.
Questions You May Be Asked During a Grad School Admissions Interview
Review this list of questions that might come up on a grad school interview to be prepared to wow the admissions team.
Top 10 Tips for Writing a PhD Statement of Purpose
LeBow’s PhD program director shares his advice on writing a strong personal statement for admission into doctoral programs in business and economics.
Relational Networking: Not Just Collecting Contacts
When it comes to networking to make your next career move, it’s not always about who you know, but rather who knows you.
Five Steps To Effective Career Transition
If you are interested in changing careers or industries, take these steps now for a successful career transition.
Why You Should Consider Becoming a Mentor
An alumnus shares why he chooses to mentor and why you should consider becoming a mentor, too.
Full-Time vs. Part-Time Study - Which Is Best for You?
You want to pursue your graduate degree in business, but maybe you aren’t sure if you should go to school full time or part time. Explore the pros and cons.
GMAT vs. GRE - Which Test Should I Take?
Some graduate business degree programs accept either a GMAT or GRE score as part of the admissions packet, but which is better for acceptance into a quality MBA or MS program?
Five Simple LinkedIn Updates to Impress Graduate Recruiters
Maintaining a complete and up to date LinkedIn profile is essential for the job search. Make yours shine with tips from LeBow’s career services maven.
Think Like a Recruiter, Act Like a Professional
Regardless of age, education, experience or industry, the more you understand what a recruiter is looking for, the better you can position yourself for a job offer.
Returning to the Workplace: Eight Steps to Creating an Opt-in Strategy
Re-entry to the workforce can be a challenge after leaving a career to take care of family. These tips will help you create a successful return strategy.