New Media Marketing

MKTG 365: New Media Marketing

MKTG 365

Marketing practices have dramatically shifted with the rise of social media & the proliferation of devices, platforms & applications. This rapidly changing environment presents new opportunities & challenges for marketers. Through a combination of case studies, best practice examples, & the development of social & digital media marketing plans, students learn how the elements of a digital strategy work together with traditional media to attract prospective customers.