Customer Analytics

MKTG 606: Customer Analytics

MKTG 606

This course is designed to give you the powerful, cutting-edge tools to leverage customer data for actionable managerial insights. The course will cover how to handle cases where there is almost no data, i.e., estimating a model on a data diet, and how to infer behavior when we only have summary statistics. You will develop the necessary skills by learning the basic building blocks from stochastic processes and probability distributions, such as the Binomial, Poisson, and the exponential distribution. You will also learn how to estimate these models and evaluate their predictions using Excel.