PhD Research
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Anubhav Aggarwal
PhD, Marketing
How can organizations manage crises that result from taking a political position?
Siddharth Bhatt
PhD,
Which non-conscious influences impact consumers’ evaluations of products’ prices?
Jorge Fresneda
PhD, Marketing
What specific elements of written online consumer product reviews make them helpful to other peer consumers?
Haeyoung Jeong
PhD,
How — and why — does consumer-generated content affect consumer behavior?
Hoori Koopaei
PhD, Marketing
How does comprehensive planning affect goal progress and consumer procrastination?
Jeonggyu Lee
PhD, Marketing
How does a model’s posture in advertisements affect individual consumers’ processing of price information?
Zhen Yang
PhD, 2019
What products are consumers more likely to buy when they shop by voice?
Yuli Zhang
PhD, Marketing
How does physical display space between products influence the effectiveness of price promotions?