Enter the Research Conversation
How can organizations manage crises that result from taking a political position?
Which non-conscious influences impact consumers’ evaluations of products’ prices?
What specific elements of written online consumer product reviews make them helpful to other peer consumers?
Jung Ah Han
Can firms benefit from negative publicity?
How — and why — does consumer-generated content affect consumer behavior?
How does comprehensive planning affect goal progress and consumer procrastination?
How does a model’s posture in advertisements affect individual consumers’ processing of price information?
What products are consumers more likely to buy when they shop by voice?
How does physical display space between products influence the effectiveness of price promotions?