PhD Research

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Anubhav Aggarwal

PhD, Marketing

Anubhav Aggarwal

How can organizations manage crises that result from taking a political position?

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Siddharth Bhatt

PhD,

Siddharth Bhatt

Which non-conscious influences impact consumers’ evaluations of products’ prices?

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Jorge Fresneda

PhD, Marketing

Jorge Fresneda

What specific elements of written online consumer product reviews make them helpful to other peer consumers?

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Jung Ah Han

PhD,

Jung Ah Han

Can firms benefit from negative publicity?

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Haeyoung Jeong

PhD,

Haeyoung Jeong, PhD Candidate in Marketing

How — and why — does consumer-generated content affect consumer behavior?

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Hoori Koopaei

PhD, Marketing

Hoori Rafeian

How does comprehensive planning affect goal progress and consumer procrastination?

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Jeonggyu Lee

PhD, Marketing

Jeonggyu Lee

How does a model’s posture in advertisements affect individual consumers’ processing of price information?

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Zhen Yang

PhD, 2019

Zhen Yang

What products are consumers more likely to buy when they shop by voice?

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Yuli Zhang

PhD, Marketing

Yuli Zhang, Drexel LeBow PhD Student in Marketing

How does physical display space between products influence the effectiveness of price promotions?

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