Enter the Research Conversation
How can organizations manage crises that result from taking a political position?
Which non-conscious influences impact consumers’ evaluations of products’ prices?
What specific elements of written online consumer product reviews make them helpful to other peer consumers?
How does comprehensive planning affect goal progress and consumer procrastination?
How does a model’s posture in advertisements affect individual consumers’ processing of price information?
How does physical display space between products influence the effectiveness of price promotions?