Research Conversation with Marketing PhD Candidate Zhen Yang

Zhen Yang

Enter the Research Conversation with Zhen Yang

What products are consumers more likely to buy when they shop by voice?

Are they less likely to stick with their original plan if the plan was made on a smartphone rather than paper and pen?
I investigate whether when people shop by voice (e.g., using Amazon Alexa), they are more likely to choose recommended products and unhealthy products.

Emerging technologies are changing the business landscape and our life. My research provides insights to help companies calibrate their digital marketing strategies. Meanwhile, knowing the influence of new technologies on themselves helps consumers to adjust their behaviors and make better decisions.

PhD Candidate


PhD Candidate

Area of Research

The impact of emerging technology on consumer behavior

Area of Research

PhD Alumni


Jinan, China

Fast Fact

I like road trips -- I once drove from Chicago to Los Angeles by myself. I also like painting, particularly drawing cartoon characters.

PhD Open House Part 1: PhD Overview

PhD Open House Part 2: Q&A Session