Digital Marketing Certificate Program
This certificate is designed to help students develop and deploy successful digital marketing strategies. The program starts in the fall each year and is designed for working professionals within any industry, in-house and agency marketing leads, employees at small businesses, or anyone considering a career change. This comprehensive and cost-effective certificate in digital marketing equips students with the latest knowledge, trends and skills within this space.
Courses will be taught in small class settings with alternate online sessions to maintain a highly interactive environment.
Digital Marketing Certificate Program Features
- Search Engine Optimization
- Inbound Marketing
- Paid Digital Media
- Wordpress Website Management
Who should attend the digital marketing certificate program?
Marketers, business owners, business professionals, and others responsible for digital marketing will get the tools they need to increase sales or the visibility of their company or organization. Those who require additional digital marketing education to better promote their business, advance their career, or to anyone considering a career change to the field of digital marketing will also benefit from the program.
Digital Marketing Certification Requirements
The digital marketing certificate is open to any seeking to improve their current marketing strategies. Whether you’re an entrepreneur, marketing professional, or simply looking to develop your digital marketing skills this certificate will help you.
Digital Marketing Course Breakdown
Students enrolled in the full digital marketing certificate sequence will complete an online, asynchronous introductory session the week prior to the first course. They will conclude the sequence with an online wrap-up session followed by a virtual presentation of a final capstone project.
- Course 1: Branding & Marketing Theory + Wordpress Management (4 sessions)
- Course 2: Content Marketing & Automation (4 sessions)
- Course 3: Search Engine Optimization (SEO) (4 sessions)
- Course 4: Digital Paid Media (Search, Social, Display PPC) (4 sessions)
- Course 5: Digital Analytics (4 sessions)
Part-time, evening classes
Start date: October 2019
Location: Philadelphia and Online
Cost of a Digital Marketing Certificate
- Individual Course - $500 per course
Benefits of Learning Digital Marketing
A certificate in digital marketing will help you develop the skills needed to improve and transform your current marketing strategies. Each instructor will help you hone the essential skills needed to thrive in today’s digital marketing landscape. Examples of the topics covered in the digital marketing certificate program include:
- Understanding web analytics
- Creating a marketing plan
- Developing a content strategy
Enrollment is open for individual courses or all five courses can be completed in order to earn the Digital Marketing Certificate.
Have a question regarding the digital marketing certificate program? This program will provide you the knowledge you need to boost the visibility and the sales of any business, and can help you further your career. Not sure where to start? Request more information and start your application today!