Challenges in Protecting Consumer Data

Join Dr. George Tsetsekos, Francis Professor of Finance and Dean Emeritus, and Dr. Matthew Schneider, Assistant Professor of Decision Sciences and MIS, on Wednesday June 27th from 5:30-7:30 p.m. at Drexel’s Malvern Campus for a discussion on “Challenges in Protecting Consumer Data”. Data Driven Marketing has been transformative for business because it has created the ability to personalize information for the right customer, right time, right context, and so forth. However, concerns about customer privacy pose very serious threats to this opportunity. Professor Schneider will present a variety of examples and data protection solutions for use by businesses that share customer data. Following the presentation and Q&A we will hold a networking reception at 6:30pm.

The event is free and guests are welcome.