Digital Paid Media (Search, Social, Display PPC)
This event is part of the Digital Marketing Certificate series.
Location:
Gerri C. LeBow HallTBD
3220 Market Street
Philadelphia, PA 19104
Registration Option:
Course 4: Digital Paid Media (Search, Social, Display PPC) (4 sessions). This can be taken as part of the [Digital Marketing Certificate] (/academics/executive/certificate-programs/digital-marketing-certificate) or it can be taken as a stand-alone course.
- Identify the pros, cons of different online advertising channels and an understanding of each (Search, Social, Display, etc)
- Understand how to identify the best advertising channels for your business
- How to write effective ad copy that will increase qualified clicks to your website
- Quality scores and other tactics for creating landing pages that convert
- Understanding Customer Lifetime Value (CLV)
- Bid strategies
- Match-Types and Negative Keywords
Course Meetings Times
- Tuesday, February 19th at 6 - 8:30 pm (in-person)
- Tuesday, February 26th at 6 -7:30 pm (online)
- Tuesday, March 5th at 6 - 8:30 pm (in-person)
- Tuesday, March 12th at 6 -7:30 pm (online)