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  • Past Event.
Feb 19

Digital Paid Media (Search, Social, Display PPC)

This event is part of the Digital Marketing Certificate series.

Delivery Method: In Person
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Location:

Gerri C. LeBow Hall
TBD
3220 Market Street
Philadelphia, PA 19104

Registration Option:

General: $500.00

Registration for this event has passed.

Course 4: Digital Paid Media (Search, Social, Display PPC) (4 sessions). This can be taken as part of the [Digital Marketing Certificate] (/academics/executive/certificate-programs/digital-marketing-certificate) or it can be taken as a stand-alone course.

  • Identify the pros, cons of different online advertising channels and an understanding of each (Search, Social, Display, etc)
  • Understand how to identify the best advertising channels for your business
  • How to write effective ad copy that will increase qualified clicks to your website
  • Quality scores and other tactics for creating landing pages that convert
  • Understanding Customer Lifetime Value (CLV)
  • Bid strategies
  • Match-Types and Negative Keywords

Course Meetings Times

  • Tuesday, February 19th at 6 - 8:30 pm (in-person)
  • Tuesday, February 26th at 6 -7:30 pm (online)
  • Tuesday, March 5th at 6 - 8:30 pm (in-person)
  • Tuesday, March 12th at 6 -7:30 pm (online)
Speakers
Rajeev Sajja

Senior Vice President, Digital Marketing & Innovation, Berkshire Hathaway HomeServices Fox and Roach, Realtors and The Trident Group

Audience

Business Community
Higher Education
Government
Non-profit

Programs

Certificate

Disciplines

Marketing
Have Questions?

Christian Polidoro

Assistant Director

(215) 895-1406

Gerri C. LeBow Hall 422