A WOMAN'S WORTH: The Impact of Women in the Sport Industry
Location:
Gerri C. LeBow HallDiPiero Grand Meeting Room and Rose Terrace
220
3220 Market Street
Philadelphia, PA 19104
This awesome event is open to Drexel students, faculty, and staff; industry professionals; college and high school students, members of the media, and the general public. At this symposium we will be bringing together people from across the sport industry to engage in a conversation around innovative ways of marketing women’s sport, emerging trends that recognize the value of women to the sport industry, and the importance of viewing women as equal partners in the sport workplace.
Program Schedule:
8:30 to 9 a.m. Registration and Light Breakfast
9 to 9:30 a.m. Opening Remarks – A New Day is Dawning: Women Leaders in the Sport Industry (selected results a forthcoming Women’s Sports Foundation Report) Ellen J. Staurowsky, Ed.D., Professor, Sport Management, Drexel University Sarah Williams, Ph.D., Assistant Professor, Sport Management, University of Delaware
9:30 to 9:45 a.m. Setting the Stage: What Does the Data Tell Us Erika Gunerman, VP-Property Sales, Turnkey Intelligence
9:45 to 10:45 a.m. Panel 1. The Marketability of Female Athletes & Women’s Sport Consumer Market Michelle Richardson, Ph.D., assistant professor, sport management, Coppin State (moderator) Lauren Capone, marketing/communications manager, Philadelphia Flyers Erika Gunerman, VP-Property Sales, Turnkey Intelligence Jacque Holowaty, VP, Spectra & Spectra Women’s Network Bonnie Rothenstein, VP-Marketing, SAP Sports & Events
10:45 to 11 a.m. Break
11:00 a.m. to noon Panel 2. Envisioning the Future of Women’s Sport Danielle Cook, Corporate Partnership Activation, Philadelphia Eagles (moderator) Jackie Endsley, championship director, KPMG Women’s PGA Championship Lauren Ferrett, Director of Strategic Communications/Olympic Sports Digital Media, Temple University Athletics Elyse Motsumoto, Senior Marketing Coordinator, NESN and US Figure Skating Jourdan Skirha, Assistant General Manager, Chicago Bandits Renee Washington, FOX WNBA Reporter, Washington Mystics
Noon to 12:30 p.m. Lunch
12:30 to 1:30 p.m. Panel 3. Early Career Professionals Panel & Workshop Ainslie Rhoads, former marketing director, STRIVE and law student, Kline College of Law, Drexel University (moderator) Randy Butler, Program Director, HoopHers (PYB) Mark Gress, Partner, Prodigy Sports Britt Kleine, Vice President-Operations, City Fitness Bianca Robinson, Manager-Client Services, Philadelphia Phillies Jourdan Skirha, Assistant General Manager, Chicago Bandits Denise Sullivan, Executive Director, Flyers Charities
Audience
Programs
Disciplines
Kasimir Jenkins
Department Manager, Sport Business and General Business
(215) 895-2122
ksj32@drexel.eduGerri C. LeBow Hall 532