Digital Paid Media (Search, Social, Display PPC)
This event is part of the Digital Marketing Certificate series.
Location:
Gerri C. LeBow Hall3220 Market Street
Philadelphia, PA 19104
Registration Option:
Course 4: Digital Paid Media (Search, Social, Display PPC) (4 sessions). This can be taken as part of the Digital Marketing Certificate or it can be taken as a stand-alone course.
- Identify the pros, cons of different online advertising channels and an understanding of each (Search, Social, Display, etc)
- Understand how to identify the best advertising channels for your business
- How to write effective ad copy that will increase qualified clicks to your website
- Quality scores and other tactics for creating landing pages that convert
- Understanding Customer Lifetime Value (CLV)
- Bid strategies
- Match-Types and Negative Keywords
Course Meetings Times (ALL MEETINGS FOR THIS CLASS HAS BEEN MOVED ONLINE)
- Tuesday, March 17, 6 - 7:30 pm (online)
- Tuesday, March 24, 6 -7:30 pm (online)
- Tuesday, March 31, 6 - 7:30 pm (online)
- Tuesday, April 7, 6 -7:30 pm (online)