Data Driven Marketing has been transformative for business because it has created the ability to personalize information for the right customer, right time, right context, and so forth. However, concerns about customer privacy pose very serious threats to this opportunity. Professor Schneider will present a variety of examples and data protection solutions for use by businesses that share customer data.
Join us on Monday, September 17 at the prestigious Aronimink Golf Club (home of the 2018 BMW Championship) to support Drexel University’s LeBow College of Business.
Course 1: Introduction to Marketing Theory, Brand Building and Wordpress Website Management (4 sessions)