Drexel LeBow’s Marketing Department invites renowned scholars from around the country to share their latest research findings and theories in the marketing discipline.
Sila Ada is a doctoral candidate and research associate at the Institute for Interactive Marketing & Social Media, Vienna University of Economics and Business.
“The Feeling Economy: MANAGING IN THE NEXT GENERATION OF AI”
We describe the changes that managers will have to make to cope with this emerging Feeling Economy.
Violina Rindova, Ph.D., Professor of Management at the University of Texas at Austin’s McCombs School of Business, will discuss how companies develop intangible assets and manage perceptions of value. This event is sponsored by the Center for Corporate Reputation Management.