Marketing

Past Seminars

Drexel LeBow’s Marketing Department invites renowned scholars from around the country to share their latest research findings and theories in the marketing discipline.

Ryan Dew is an Assistant Professor at Wharton who focuses on techniques from machine learning, Bayesian nonparametrics, and Bayesian econometrics.

Sila Ada is a doctoral candidate and research associate at the Institute for Interactive Marketing & Social Media, Vienna University of Economics and Business.

The Feeling Economy: MANAGING IN THE NEXT GENERATION OF AI”
We describe the changes that managers will have to make to cope with this emerging Feeling Economy.

Professor Bonezzi’s research investigates fundamental behavioral phenomena that can inform marketing practice.

Professor Wang research focuses on luxury brands and conspicuous consumption, and social/ interpersonal influence on consumer’s behavior.

Dr. Morrin’s current research focuses on examining how the human senses impact the consumer decision-making process.

Wendy Moe is Professor of Marketing and Director of the Masters of Science in Marketing Analytics at the University of Maryland’s School of Business.

Violina Rindova, Ph.D., Professor of Management at the University of Texas at Austin’s McCombs School of Business, will discuss how companies develop intangible assets and manage perceptions of value. This event is sponsored by the Center for Corporate Reputation Management.

Location: 3600 Market Street
Location: 3600 Market Street