Marketing

Past Seminars

Drexel LeBow’s Marketing Department invites renowned scholars from around the country to share their latest research findings and theories in the marketing discipline.

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Dr. Bruno Jacobs, University of Maryland

Dr. Jacobs’s research focuses his research on customer analytics by developing new methods to describe, understand, and predict customer behavior.

Location: Gerri C. LeBow Hall
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Dr. Yuliya Strizhakova, Rutgers Camden

Dr. Strizhakova’s research focuses on globalization and branding in developed and emerging markets.

Location: Gerri C. LeBow Hall
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Dr. Nathan Fong, Rutgers University

Nathan Fong is an Assistant Professor of Marketing at the Rutgers School of Business.

Location: Gerri C. LeBow Hall
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Dr. Rom Schrift, The Wharton School, University of Pennsylvania

Rom Schrift is an Assistant Professor of Marketing at the Wharton School.

Location: Gerri C. LeBow Hall
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Dr. Shiri Melumad, The Wharton School, University of Pennsylvania

Shiri Melumad is an Assistant Professor of Marketing at the Wharton School.

Location: Gerri C. LeBow Hall
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Dr. Tom Meyvis, New York University

Tom Meyvis is a Professor of Marketing and Peter Drucker Faculty Fellow at the Stern School of Business, New York University.

Location: Gerri C. LeBow Hall
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Dr. Lauren Block, CUNY Baruch

Dr. Lauren Block’s work is primarily in areas of food well-being, health-persuasion, and perceptions of product efficacy.

Location: Gerri C. LeBow Hall
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Dr. Ryan Dew, The Wharton School, University of Pennsylvania

Ryan Dew is an Assistant Professor at Wharton who focuses on techniques from machine learning, Bayesian nonparametrics, and Bayesian econometrics.

Location: Gerri C. LeBow Hall
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Ms. Sila Ada, Doctoral Candidate, Vienna University of Economics and Business

Sila Ada is a doctoral candidate and research associate at the Institute for Interactive Marketing & Social Media, Vienna University of Economics and Business.

Location: Gerri C. LeBow Hall
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Roland T. Rust, University of Maryland

“The Feeling Economy: MANAGING IN THE NEXT GENERATION OF AI”
We describe the changes that managers will have to make to cope with this emerging Feeling Economy.

Location: Gerri C. LeBow Hall
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Dr. Andrea Bonezzi, New York University

Professor Bonezzi’s research investigates fundamental behavioral phenomena that can inform marketing practice.

Location: Gerri C. LeBow Hall
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Dr. Yajin Wang, University of Maryland

Professor Wang research focuses on luxury brands and conspicuous consumption, and social/ interpersonal influence on consumer’s behavior.

Location: Gerri C. LeBow Hall
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Dr. Maureen Morrin, Temple University

Dr. Morrin’s current research focuses on examining how the human senses impact the consumer decision-making process.

Location: Gerri C. LeBow Hall
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Dr. Wendy Doe, University of Maryland

Wendy Moe is Professor of Marketing and Director of the Masters of Science in Marketing Analytics at the University of Maryland’s School of Business.

Location: Gerri C. LeBow Hall
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The Eye of the Beholder: Creating and Managing Firm Reputation and Celebrity featuring Violina Rindova, Ph.D.

Violina Rindova, Ph.D., Professor of Management at the University of Texas at Austin’s McCombs School of Business, will discuss how companies develop intangible assets and manage perceptions of value. This event is sponsored by the Center for Corporate Reputation Management.

Location: Gerri C. LeBow Hall