Friday, March 6, 2020 – 11 a.m. 12:20 p.m.
Dr. Jacobs’s research focuses his research on customer analytics by developing new methods to describe, understand, and predict customer behavior.
Friday, February 7, 2020 – 11 a.m. 12:20 p.m.
Dr. Strizhakova’s research focuses on globalization and branding in developed and emerging markets.
Friday, March 8, 2019 – 11 a.m. 12:20 p.m.
Nathan Fong is an Assistant Professor of Marketing at the Rutgers School of Business.
Friday, February 8, 2019 – 11 a.m. 12:20 p.m.
Rom Schrift is an Assistant Professor of Marketing at the Wharton School.
Friday, January 25, 2019 – 11 a.m. 12:20 p.m.
Shiri Melumad is an Assistant Professor of Marketing at the Wharton School.
Friday, November 30, 2018 – 11 a.m. 12:20 p.m.
Tom Meyvis is a Professor of Marketing and Peter Drucker Faculty Fellow at the Stern School of Business, New York University.
Friday, November 16, 2018 – 11 a.m. 12:20 p.m.
Dr. Lauren Block’s work is primarily in areas of food well-being, health-persuasion, and perceptions of product efficacy.
Friday, October 26, 2018 – 11 a.m. 12 p.m.
Ryan Dew is an Assistant Professor at Wharton who focuses on techniques from machine learning, Bayesian nonparametrics, and Bayesian econometrics.
Friday, October 12, 2018 – 11 a.m. 12:20 p.m.
Sila Ada is a doctoral candidate and research associate at the Institute for Interactive Marketing
& Social Media, Vienna University of Economics and Business.
Friday, October 5, 2018 – 11:30 a.m. 12:50 p.m.
“The Feeling Economy: MANAGING IN THE NEXT GENERATION OF AI”
We describe the changes that managers will have to make to cope with this emerging Feeling Economy.
Friday, November 17, 2017 – 11 a.m. 12:20 p.m.
Professor Bonezzi’s research investigates fundamental behavioral phenomena that can inform marketing practice.
Friday, November 10, 2017 – 11 a.m. 12:20 p.m.
Professor Wang research focuses on luxury brands and conspicuous consumption, and social/ interpersonal influence on consumer’s behavior.
Friday, November 3, 2017 – 11 a.m. 12:20 p.m.
Dr. Morrin’s current research focuses on examining how the human senses impact the consumer decision-making process.
Friday, October 13, 2017 – 11 a.m. 12:20 p.m.
Wendy Moe is Professor of Marketing and Director of the Masters of Science in Marketing Analytics at the University of Maryland’s School of Business.
Friday, October 25, 2013 – 10 11:30 a.m.
Violina Rindova, Ph.D., Professor of Management at the University of Texas at Austin’s McCombs School of Business, will discuss how companies develop intangible assets and manage perceptions of value. This event is sponsored by the Center for Corporate Reputation Management.