Marketing

Past Seminars

Drexel LeBow’s Marketing Department invites renowned scholars from around the country to share their latest research findings and theories in the marketing discipline.

Dr. Ryan Dew, The Wharton School, University of Pennsylvania

Ryan Dew is an Assistant Professor at Wharton who focuses on techniques from machine learning, Bayesian nonparametrics, and Bayesian econometrics.

Location: Gerri C. LeBow Hall
Ms. Sila Ada, Doctoral Candidate, Vienna University of Economics and Business

Sila Ada is a doctoral candidate and research associate at the Institute for Interactive Marketing & Social Media, Vienna University of Economics and Business.

Location: Gerri C. LeBow Hall
Roland T. Rust, University of Maryland

“The Feeling Economy: MANAGING IN THE NEXT GENERATION OF AI”
We describe the changes that managers will have to make to cope with this emerging Feeling Economy.

Location: Gerri C. LeBow Hall
Dr. Andrea Bonezzi, New York University

Professor Bonezzi’s research investigates fundamental behavioral phenomena that can inform marketing practice.

Location: Gerri C. LeBow Hall
Dr. Yajin Wang, University of Maryland

Professor Wang research focuses on luxury brands and conspicuous consumption, and social/ interpersonal influence on consumer’s behavior.

Location: Gerri C. LeBow Hall
Dr. Maureen Morrin, Temple University

Dr. Morrin’s current research focuses on examining how the human senses impact the consumer decision-making process.

Location: Gerri C. LeBow Hall
Dr. Wendy Doe, University of Maryland

Wendy Moe is Professor of Marketing and Director of the Masters of Science in Marketing Analytics at the University of Maryland’s School of Business.

Location: Gerri C. LeBow Hall
The Eye of the Beholder: Creating and Managing Firm Reputation and Celebrity featuring Violina Rindova, Ph.D.

Violina Rindova, Ph.D., Professor of Management at the University of Texas at Austin’s McCombs School of Business, will discuss how companies develop intangible assets and manage perceptions of value. This event is sponsored by the Center for Corporate Reputation Management.

Location: Gerri C. LeBow Hall
Faculty Candidate Presentation - Ryan Ryhinda
Location: 3600 Market Street
Faculty Candidate Presentation - Shelle Santana
Location: Pearlstein Business Learning Center
Faculty Candidate Presentation - Cindy Chan
Location: Pearlstein Business Learning Center
Faculty Candidate Presentation - David Muir
Location: Pearlstein Business Learning Center
Faculty Candidate Presentation - Yanwen Wang
Location: 3600 Market Street
Faculty Candidate Presentation - Manuel Hermosilla
Location: 3600 Market Street
Faculty Candidate Presentation - Elea Feit
Location: Pearlstein Business Learning Center