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UID:7d734d97afdd332ccb2678658e36116e
DTSTAMP:20240430T120127Z
SUMMARY:Branding & Marketing Theory + Wordpress Management 
DESCRIPTION: \n\n_This can be taken as part of the Digital Marketing Certif
 icate\n[/corporate-services/open-enrollment-programs/digital-marketing-cer
 tificate]\nor it can be taken as a stand alone course._\n\nThe course will
  explore the core elements of building and scaling a\nmodern-day brand no 
 matter your industry or business type. The course\nwill cover an array of 
 topics including breaking down branding\nmisconceptions\, marketing theori
 es\, how to map your customer journey\nboth online and offline\, how to tr
 anslate your brand DNA into a visual\nlanguage including design a logo\, a
 nd scaling your brand through your\nWordpress website.\n\nThe following wi
 ll be covered in the course:\n\n * Fundamentals of branding and how it rel
 ates to a marketing /\nbusiness plan\n * Audience personas and segmentatio
 n\n * Define brand DNA (positioning\, purpose\, culture and promise)\n * B
 rand messaging and Unique Selling Propositions (USPs)\n * Mapping your bra
 nd journey\n * The meaning and value of brand equity\n * Matching your bra
 nd’s visual language (logos\, colors\, fonts\,\ngraphical elements) with
  its DNA\n * Website planning\, sitemaps and wireframes\n * Wordpress CMS 
 management\n\nCOURSE MEETINGS TIMES\n\n * Tuesday January 16th at 6 - 8:30
  pm (in-person)\n * Tuesday January 24th at 6 -7:30 pm (online)\n * Tuesda
 y January 31st at 6 - 8:30 pm (in-person)\n * Tuesday February 6th at 6 -7
 :30 pm (online)\n\n 
DTSTART:20180116T230000Z
DTEND:20180117T013000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 409\, Philadelphia\, PA
  19104
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