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UID:9516d3b228d9f7cd29437377c39550ea
DTSTAMP:20240428T230307Z
SUMMARY:Search Engine Optimization (SEO) 
DESCRIPTION: \n\nCourse 3: Search Engine Optimization (SEO) (4 sessions). T
 his can be\ntaken as part of the [Digital Marketing Certificate]\n(/corpor
 ate-services/open-enrollment-programs/digital-marketing-certificate)\nor i
 t can be taken as a stand-alone course.\n\n * Understand the differences b
 etween paid and organic search results\n * Learn the fundamentals of how s
 earch engines work and the major\nranking algorithm components of organic 
 search\n * Explore the history of SEO and how to stay informed in a\nfast-
 paced industry\n * Understand how web pages can communicate with search en
 gines in\ntheir own language\n * Identify the many types of search results
  and how a user’s\nsearch can change them based on consumer behavior\n *
  Discover keyword research tools\, techniques\, and strategies\n * Underst
 and how authority is used in ranking web pages and how to\nimprove a websi
 te’s popularity and user experience\n * Understand how to optimize for L
 ocal SEO and the differences\nbetween local and national SEO campaigns\n *
  Get introduced to non-traditional search engines such as Amazon\nand YouT
 ube\n * Learn how to translate complex SEO issues into business goals for\
 nkey stakeholders\n\nCOURSE MEETINGS TIMES\n\n * Tuesday\, March 27th at 6
  - 8:30 pm (in-person)\n * Tuesday\, April 3rd at 6 - 8:30 pm (in-person T
 ENTATIVE)\n * Tuesday\, April 10th at 6 - 8:30 pm (in-person)\n * Tuesday\
 , April 17th at 6 - 8:30 pm (in-person TENTATIVE)\n\n 
DTSTART:20180327T220000Z
DTEND:20180328T003000Z
LOCATION:Gerri C. LeBow Hall\, Auditorium\, 3220 Market Street\, Philadelph
 ia\, PA 19104
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