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UID:e847ec503f2662a60cfeb9b83aa0e521
DTSTAMP:20250704T065314Z
SUMMARY:Digital Analytics
DESCRIPTION: \n\nDigital Analytics (4 sessions). This can be taken as part 
 of the\n[Digital Marketing Certificate]\n(/corporate-services/open-enrollm
 ent-programs/digital-marketing-certificate)\nor it can be taken as a stand
 -alone course.\n\n * Major web analytic metrics and dimensions for paid\, 
 earned and\nowned media\n * Data capture and tracking user behavior\n * Ho
 w to run A/B and multi-variant tests\n * Conversion and custom event track
 ing\n * Understanding attribution\n * Unearthing actionable insights from 
 big data\n * Google Analytics and basic dashboard setup\n * Update on late
 st digital marketing developments\n\nCOURSE MEETINGS TIMES\n\n * Tuesday\,
  June 5th at 6 - 8:30 pm (in-person)\n * Tuesday\, June 12th at 6 -7:30 pm
  (online)\n * Tuesday\, June 19th at 6 - 8:30 pm (in-person)\n * Tuesday\,
  June 26th at 6 -7:30 pm (online)\n\n 
DTSTART:20180605T220000Z
DTEND:20180606T003000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 033\, Philadelphia\, PA
  19104
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