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UID:bd6d34e86026cd3d5f3e19ce92784589
DTSTAMP:20240428T230228Z
SUMMARY:Digital Paid Media (Search\, Social\, Display PPC)
DESCRIPTION: \n\nCourse 4: Digital Paid Media (Search\, Social\, Display PP
 C) (4\nsessions). This can be taken as part of the [Digital Marketing\nCer
 tificate]\n(/corporate-services/open-enrollment-programs/digital-marketing
 -certificate)\nor it can be taken as a stand-alone course.\n\n * Identify 
 the pros\, cons of different online advertising channels\nand an understan
 ding of each (Search\, Social\, Display\, etc)\n * Understand how to ident
 ify the best advertising channels for your\nbusiness\n * How to write effe
 ctive ad copy that will increase qualified clicks\nto your website\n * Qua
 lity scores and other tactics for creating landing pages that\nconvert\n *
  Understanding Customer Lifetime Value (CLV)\n * Bid strategies\n * Match-
 Types and Negative Keywords\n\nCOURSE MEETINGS TIMES\n\n * Tuesday\, May 1
 st at 6 - 8:30 pm (in-person)\n * Tuesday\, May 8th at 6 -7:30 pm (online)
 \n * Tuesday\, May 15th at 6 - 8:30 pm (in-person)\n * Tuesday\, May 22nd 
 at 6 -7:30 pm (online)\n\n 
DTSTART:20180501T220000Z
DTEND:20180502T003000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 033\, Philadelphia\, PA
  19104
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