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UID:c60238a5370171c34613780e84c084cb
DTSTAMP:20240429T090724Z
SUMMARY:Branding & Marketing Theory + Wordpress Management 
DESCRIPTION: \n\n_This can be taken as part of the Digital Marketing Certif
 icate\n[/academics/executive/certificate-programs/digital-marketing-certif
 icate]\nor it can be taken as a stand alone course._\n\nThe course will ex
 plore the core elements of building and scaling a\nmodern-day brand no mat
 ter your industry or business type. The course\nwill cover an array of top
 ics including breaking down branding\nmisconceptions\, marketing theories\
 , how to map your customer journey\nboth online and offline\, how to trans
 late your brand DNA into a visual\nlanguage including design a logo\, and 
 scaling your brand through your\nWordpress website.\n\nThe following will 
 be covered in the course:\n\n * Fundamentals of branding and how it relate
 s to a marketing /\nbusiness plan\n * Audience personas and segmentation\n
  * Define brand DNA (positioning\, purpose\, culture and promise)\n * Bran
 d messaging and Unique Selling Propositions (USPs)\n * Mapping your brand 
 journey\n * The meaning and value of brand equity\n * Matching your brand
 ’s visual language (logos\, colors\, fonts\,\ngraphical elements) with i
 ts DNA\n * Website planning\, sitemaps and wireframes\n * Wordpress CMS ma
 nagement\n\nCOURSE MEETINGS TIMES\n\n * Tuesday\, October 23rd at 6 - 8:30
  pm (in-person)\n * Tuesday\, October 30th at 6 -7:30 pm (online)\n * Tues
 day November 6th at 6 - 8:30 pm (in-person)\n * Tuesday November 13th at 6
  -7:30 pm (online)\n\n 
DTSTART:20181023T220000Z
DTEND:20181024T003000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 027\, Philadelphia\, PA
  19104
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