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UID:652518ddac22365fc4849f4841a95859
DTSTAMP:20240507T051533Z
SUMMARY:Digital Analytics
DESCRIPTION: \n\nDigital Analytics (4 sessions). This can be taken as part 
 of the\nDigital Marketing Certificate\n[/academics/executive/certificate-p
 rograms/digital-marketing-certificate]\nor it can be taken as a stand-alon
 e course.\n\n * Major web analytic metrics and dimensions for paid\, earne
 d and\nowned media\n * Data capture and tracking user behavior\n * How to 
 run A/B and multi-variant tests\n * Conversion and custom event tracking\n
  * Understanding attribution\n * Unearthing actionable insights from big d
 ata\n * Google Analytics and basic dashboard setup\n * Update on latest di
 gital marketing developments\n\nCOURSE MEETINGS TIMES\n\n * Tuesday\, Marc
 h 26th at 6 - 8:30 pm (in-person)\n * Tuesday\, April 2nd at 6 -7:30 pm (o
 nline)\n * Tuesday\, April 9th at 6 - 8:30 pm (in-person)\n * Tuesday\, Ap
 ril 16th at 6 -7:30 pm (online)\n\n 
DTSTART:20190326T220000Z
DTEND:20190327T003000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, TBD\, Philadelphia\, PA
  19104
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