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UID:82d3ae2840bf2d45f83344374acbb89f
DTSTAMP:20240505T040327Z
SUMMARY:Challenges in Protecting Consumer Data
DESCRIPTION: \n\nJoin Dr. George Tsetsekos\, Francis Professor of Finance a
 nd Dean\nEmeritus\, and Dr. Matthew Schneider\, Assistant Professor of Dec
 ision\nSciences and MIS\, on Wednesday June 27th from 5:30-7:30 p.m. at\nD
 rexel’s Malvern Campus for a discussion on “Challenges in\nProtecting 
 Consumer Data”. Data Driven Marketing has been\ntransformative for busin
 ess because it has created the ability to\npersonalize information for the
  right customer\, right time\, right\ncontext\, and so forth. However\, co
 ncerns about customer privacy pose\nvery serious threats to this opportuni
 ty. Professor Schneider will\npresent a variety of examples and data prote
 ction solutions for use by\nbusinesses that share customer data. Following
  the presentation and\nQ&A we will hold a networking reception at 6:30pm.\
 n\nThe event is free and guests are welcome.\n 
DTSTART:20180627T213000Z
DTEND:20180627T233000Z
LOCATION:Malvern\, PA Campus\, 2 West Liberty Blvd\, 2nd Floor\, Malvern\, 
 PA 19355
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