BEGIN:VCALENDAR
PRODID:-//eluceo/ical//2.0/EN
VERSION:2.0
CALSCALE:GREGORIAN
BEGIN:VEVENT
UID:6256f47dabe89dca0903e22cdc5cc873
DTSTAMP:20240503T161256Z
SUMMARY:Roland T. Rust\, University of Maryland
DESCRIPTION: \n\nThe Feeling Economy: MANAGING IN THE NEXT GENERATION OF AI
 \n\nThe first generation of AI has focused primarily on replacing human\nt
 asks that are physical\, mechanical\, or repetitive. This has resulted\nin
  an economy (the Thinking Economy) in which the most successful\nhuman wor
 kers emphasize cognitive skills\, and physical workers\, such\nas farmers 
 and factory workers\, are mostly left behind. Conventional\nwisdom current
 ly assumes that workers can protect themselves from\nobsolescence by makin
 g themselves more analytical. This may not be the\ncase. The second genera
 tion of AI\, focusing on analytical thinking and\neven intuition\, is quic
 kly mastering an increasing number of cognitive\ntasks. This is causing hu
 man workers to emphasize feeling tasks to a\ngreater degree. We describe t
 he changes that managers will have to\nmake to cope with this.\n\nRoland T
 . Rust is Distinguished University Professor and David Bruce\nSmith Chair 
 in Marketing at the Robert H. Smith School of Business at\nthe University 
 of Maryland\, where he is founder and Executive Director\nof the Center fo
 r Excellence in Service. He is also Visiting Chair in\nMarketing Research 
 at Erasmus University (Netherlands) and\nInternational Research Fellow of 
 Oxford University’s Centre for\nCorporate Reputation (UK). He served as 
 Editor of the Journal of\nMarketing\, founded the annual Frontiers in Serv
 ice Conference\, and was\nfounding Editor of the Journal of Service Resear
 ch. He is currently\nEditor of the International Journal of Research in Ma
 rketing (IJRM).\nemerging Feeling Economy.\n 
DTSTART:20181005T153000Z
DTEND:20181005T165000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 722\, Philadelphia\, PA
  19104
END:VEVENT
END:VCALENDAR