BEGIN:VCALENDAR PRODID:-//eluceo/ical//2.0/EN VERSION:2.0 CALSCALE:GREGORIAN BEGIN:VEVENT UID:4fe666f1875851cfad6904b44c8eb436 DTSTAMP:20260315T173949Z SUMMARY:Dr. Lauren Block\, CUNY Baruch DESCRIPTION: \n\nLauren G. Block is the Lippert Professor of Marketing. She received\nher Ph.D. in marketing from Columbia University. Dr. Block’s work is\nprimarily in areas of food well-being\, health-persuasion\, and\n perceptions of product efficacy. Her research includes how best to use\nma rketing tools\, like food labeling and product packaging\, to\nfacilitate healthier food and lifestyle decisions. Current research\nalso focuses on understanding the product-related and contextual\ninfluences that drive co nsumer judgments of the efficacy of\npharmacological products. Her work in these areas has been published\nin our field’s major journals\, such as Journal of Marketing\, Journal\nof Marketing Research and the Journal of Consumer Research.\n DTSTART:20181116T160000Z DTEND:20181116T172000Z LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 722\, Philadelphia\, PA 19104 END:VEVENT END:VCALENDAR