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DTSTAMP:20240502T230323Z
SUMMARY:2019 Marketing Crisis Challenge
DESCRIPTION: \n\nDrexel LeBow is proud to present the 2019 Marketing Crisis
  Challenge\nfor graduate students.\n\nWHAT IS THE MARKETING CRISIS CHALLEN
 GE?\n\nDrexel LeBow’s Marketing Crisis Challenge is a one-day competitio
 n\nthat brings together teams of graduate students to come up with\ninsigh
 tful marketing plans in response to a real-world controversial\ncrisis.\n\
 nIn preparation for the challenge\, graduate students will form teams of\n
 5-7 individuals. Groups will be tasked with crafting a response to a\nmark
 eting related crisis facing a company. During the event\, students\nwill r
 esearch the industry and apply what they’ve learned from their\nprogram 
 coursework to create and present a recommended crisis\nmanagement plan.\n\
 nAt the conclusion of the event\, teams present their recommendations to\n
 a panel of industry and faculty judges.\n\nStudents will use their own lap
 tops for research and to create their\npresentations. Dr. Daniel Korschun\
 , Stephen Cozen Research Scholar in\nMarketing and Associate Professor wil
 l oversee the challenge.\n\nMeals and refreshments will be provided to par
 ticipants.\n\nPARTICIPANT ELIGIBILITY\n\nTo be eligible to participate\, t
 eam members must be currently-enrolled\nin a Drexel LeBow graduate program
 .\n\nREGISTRATION\n\nTo participate in the Marketing Crisis Challenge\, al
 l students must\nregister by February 22\, 2019 on the Drexel LeBow events
  calendar at\nlebow.drexel.edu/events.\n\nEVENT TIMELINE\n\nTimeline is te
 ntative and subject to change.\n\nFriday\, March 1\, 2019 8:30 am: Team ch
 eck-in\; breakfast available _All\nteam members must be present and checke
 d in prior to the event\nkick-off at 9 am. Individuals not present for che
 ck-in will forfeit\ntheir ability to participate._\n\n9:00 am: Brief lesso
 n from Dr. Daniel Korschun\; issue presented to\nteams\n\n9:30 am: Teams b
 egin working on projects (Work Session 1)\n\n12:00 pm: Working lunch\n\n1:
 00 pm: Finalize presentations (Work Session 2)\n\n3:00 pm: Team presentati
 ons (5 minutes each)\n\n4:00 pm: Awards and debrief\n 
DTSTART:20190301T133000Z
DTEND:20190301T220000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 409\, Philadelphia\, PA
  19104
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