BEGIN:VCALENDAR PRODID:-//eluceo/ical//2.0/EN VERSION:2.0 CALSCALE:GREGORIAN BEGIN:VEVENT UID:079f331ddec63a0eeafe164f1dbbbaeb DTSTAMP:20240429T112836Z SUMMARY:Dr. Rom Schrift\, The Wharton School\, University of Pennsylvania DESCRIPTION: \n\nRom studies consumer behavior focusing on judgment and dec ision\nmaking. More specifically\, he explores the psychological processes \nthat consumers undergo prior to reaching a decision\, the formation of\n consumers’ preferences\, and the roles of decisional-conflict and\neffor t in choice.\n DTSTART:20190208T160000Z DTEND:20190208T172000Z LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 408\, Philadelphia\, PA 19104 END:VEVENT END:VCALENDAR