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DTSTAMP:20240427T202950Z
SUMMARY:Content Marketing & Automation
DESCRIPTION: \n\nCourse 2: Content Marketing & Automation (4 sessions). Dre
 xel’s\nContent Marketing & Automation course equips students with a\nfou
 ndational understanding of the “inbound marketing” methodology\nand ho
 w to efficiently plan a content marketing strategy. At the core\nof the co
 ntent marketing discipline is knowing how to create the right\nmessage for
  the right person at the right time\, thereby perfectly\ncalibrating your 
 company’s marketing messages to key audience\npersonas in such a way tha
 t it builds trust\, educates and ultimately\nhelps the consumer to be a sm
 arter\, savvier and more confident buyer.\nThis is in direct contrast to m
 ore traditional “interruptive”\nmarketing techniques that put the mark
 eter’s needs and agenda ahead\nof the target consumers.\n\nStudents are 
 expected to complete the course with the knowledge and\nunderstanding of:\
 n\n * How to build audience personas\n * How to calibrate content to the d
 ifferent stages of the buyer’s\njourney\n * How to research content idea
 s and build optimally performing\ncontent assets\n * How to remarket to au
 dience segments through email marketing\n * How to optimize email marketin
 g efforts\n * How to setup email marketing segments\, drip sequences\, and
  measure\nperformance\n * How to use social media to grow an email list\n 
 * How to maximize content reach and distribution efforts\n\n…. and relat
 ed disciplines\n\nCOURSE MEETINGS TIMES\n\n * Tuesday\, January 7\, 6 - 8:
 30 pm (in-person)\n * Tuesday\, January 14\, 6 -7:30 pm (online)\n * Tuesd
 ay\, January 21\, 6 - 8:30 pm (in-person)\n * Tuesday\, January 28\, 6 -7:
 30 pm (online)\n\n 
DTSTART:20200107T230000Z
DTEND:20200108T013000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 409\, Philadelphia\, PA
  19104
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