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UID:28371e9c8eac88718a1c9aeaae3b6134
DTSTAMP:20240504T193105Z
SUMMARY:Search Engine Optimization (SEO) 
DESCRIPTION: \n\nCourse 3: Search Engine Optimization (SEO) (4 sessions). T
 his can be\ntaken as part of the Digital Marketing Certificate\n[/academic
 s/executive/certificate-programs/digital-marketing-certificate]\nor it can
  be taken as a stand-alone course.\n\n * Understand the differences betwee
 n paid and organic search results\n * Learn the fundamentals of how search
  engines work and the major\nranking algorithm components of organic searc
 h\n * Explore the history of SEO and how to stay informed in a\nfast-paced
  industry\n * Understand how web pages can communicate with search engines
  in\ntheir own language\n * Identify the many types of search results and 
 how a user’s\nsearch can change them based on consumer behavior\n * Disc
 over keyword research tools\, techniques\, and strategies\n * Understand h
 ow authority is used in ranking web pages and how to\nimprove a website’
 s popularity and user experience\n * Understand how to optimize for local 
 SEO and the differences\nbetween local and national SEO campaigns\n * Get 
 introduced to non-traditional search engines such as Amazon\nand YouTube\n
  * Learn how to translate complex SEO issues into business goals for\nkey 
 stakeholders\n\nCOURSE MEETINGS TIMES\n\n * Tuesday\, February 11\, 6 - 8:
 30 pm (in-person)\n * Tuesday\, February 18\, 6 - 8:30 pm (online)\n * Tue
 sday\, February 25\, 6 - 8:30 pm (in-person)\n * Tuesday\, March 3\, 6 - 8
 :30 pm (online)\n\n 
DTSTART:20200211T230000Z
DTEND:20200212T013000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 409\, Philadelphia\, PA
  19104
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