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UID:bd24e192cdd28561cd491fb40d77e27c
DTSTAMP:20240503T070723Z
SUMMARY:Digital Paid Media (Search\, Social\, Display PPC)
DESCRIPTION: \n\nCourse 4: Digital Paid Media (Search\, Social\, Display PP
 C) (4\nsessions). This can be taken as part of the Digital Marketing\nCert
 ificate\n[/academics/executive/certificate-programs/digital-marketing-cert
 ificate]\nor it can be taken as a stand-alone course.\n\n * Identify the p
 ros\, cons of different online advertising channels\nand an understanding 
 of each (Search\, Social\, Display\, etc)\n * Understand how to identify t
 he best advertising channels for your\nbusiness\n * How to write effective
  ad copy that will increase qualified clicks\nto your website\n * Quality 
 scores and other tactics for creating landing pages that\nconvert\n * Unde
 rstanding Customer Lifetime Value (CLV)\n * Bid strategies\n * Match-Types
  and Negative Keywords\n\nCOURSE MEETINGS TIMES (ALL MEETINGS FOR THIS CLA
 SS HAS BEEN MOVED\nONLINE)\n\n * Tuesday\, March 17\, 6 - 7:30 pm (online)
 \n * Tuesday\, March 24\, 6 -7:30 pm (online)\n * Tuesday\, March 31\, 6 -
  7:30 pm (online)\n * Tuesday\, April 7\, 6 -7:30 pm (online)\n\n 
DTSTART:20200317T220000Z
DTEND:20200317T233000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, Philadelphia\, PA 19104
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