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UID:33bf5afdb052883460cdbe4bae2e25ce
DTSTAMP:20240503T050551Z
SUMMARY:Digital Analytics
DESCRIPTION: \n\nDigital Analytics (4 sessions). This can be taken as part 
 of the\nDigital Marketing Certificate\n[/academics/executive/certificate-p
 rograms/digital-marketing-certificate]\nor it can be taken as a stand-alon
 e course.\n\n * Major web analytic metrics and dimensions for paid\, earne
 d and\nowned media\n * Data capture and tracking user behavior\n * How to 
 run A/B and multi-variant tests\n * Conversion and custom event tracking\n
  * Understanding attribution\n * Unearthing actionable insights from big d
 ata\n * Google Analytics and basic dashboard setup\n * Update on latest di
 gital marketing developments\n\nCOURSE MEETINGS TIMES\n\n * Tuesday\, Apri
 l 21\, 6 - 7:30 pm (online)\n * Tuesday\, April 28\, 6 -7:30 pm (online)\n
  * Tuesday\, May 5\, 6 - 7:30 pm (online)\n * Tuesday\, May 12\, 6 -7:30 p
 m (online)\n\n 
DTSTART:20200421T220000Z
DTEND:20200422T003000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 033\, Philadelphia\, PA
  19104
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