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UID:bd718095fb8ab6f6b183c1d72ee4b1d2
DTSTAMP:20240429T113108Z
SUMMARY:SEO 2019: Facts\, Fiction and Fundamentals 
DESCRIPTION: \n\n_This session is part of a new series of professional work
 shops\ndesigned to help you get ahead._\n\nSESSION INFO:\n\nIt’s often s
 aid that SEO is “always changing\,” but is it really?\nHaven’t Googl
 e and the other engines always wanted to serve up the\nmost relevant and a
 uthoritative results? How much has their approach\nto this REALLY changed 
 over the years\, and what are the most important\nthings you can do today?
 \n\nIn this presentation\, SEO and content marketing veteran John Bertino\
 n[/affiliate-bios/john-bertino] and Larry Duke [/people/lawrenceduke]\,\nC
 linical Professor of Marketing\, will examine:\n\n * The fundamentals of h
 ow search engines find your business.\n * How business owners can discern 
 between the facts and fiction\nrelated to search engine optimization.\n * 
 How to protect yourself from the pervasive sales speak\ndisseminated by al
 leged SEO gurus.\n * Actionable SEO and content strategies that can be imp
 lemented\nright away for results.\n\nPRICE: $100 for all four sessions ($4
 0 discount) $35 per session\n\n_Each session individually costs $35. Recei
 ve a $40 discount by\nsigning up for all four sessions._\n\n_Recognition o
 f completion will be received by attending all four of\nthe sessions in th
 e series._\n\nAGENDA: 5:30-6:00 pm | Networking and refreshments 6 p.m. | 
 Workshop\n7:30 – 8 p.m. | Q & A\n\nIn partnership with Drexel LeBow’s 
 Corporate and Executive Education\ndepartment\; you can earn up to two (2)
  Continuing Professional\nEducation (CPE) credits for participation in the
  LeBow Professional\nDevelopment Workshop Series for Alumni session(s).\n\
 nLeBow College of Business\, Division of Drexel University\, is\nregistere
 d with the National Association of State Boards of\nAccountancy (NASBA) as
  a sponsor of continuing professional education\non the National Registry 
 of CPE Sponsors. State boards of accountancy\nhave final authority on the 
 acceptance of individual courses for CPE\ncredit. Complaints regarding reg
 istered sponsors may be submitted to\nthe National Registry of CPE Sponsor
 s through its website:\nwww.learningmarket.org [https://www.nasbaregistry.
 org/]\n 
DTSTART:20191009T213000Z
DTEND:20191010T000000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 409\, Philadelphia\, PA
  19104
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