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UID:4c690d2890dee7bd9346fc225da7a7b0
DTSTAMP:20240505T230924Z
SUMMARY:Marketing Analytics in Practice
DESCRIPTION: \n\nAre you interested in internships or jobs in marketing ind
 ustry?\nPlease come join the Graduate Business Analytics Club’s workshop
 :\nMarketing Analytics in Practice. During this workshop\, our guest\nspea
 ker\, Ben Kates from CompassRed\, will cover:\n\n * Brief introduction to 
 marketing industry\n * Key concepts and marketing analytic tools like Goog
 le Analytics\,\nData Studio and R Visuals\n * How he balances both technic
 al and non-technical side of his role\,\nand\n * What skills will be neede
 d to be a Marketing Analyst\n\nLight meal will be provided in this worksho
 p. Please register to help\nus prepare enough food for all the attendees.\
 n\nAbout the Speaker: Ben Kates is a member of our Data Analytics team in\
 nCompassRed and loves helping teams make data-informed decisions\,\nautoma
 ting reports\, and creating data tools. Before CompassRed\, Ben\nstarted h
 is career as an eCommerce Analyst focused on all things\nGoogle Analytics.
  He later expanded to site personalization and\ntesting\; he united custom
 ers’ digital behavior data with product\nsupply/demand information to gi
 ve his partners a new perspective on\ntheir eCommerce business. In his fre
 e time\, Ben likes creating musical\nloops and sampling old vinyl records 
 in Ableton Live.\n 
DTSTART:20191125T160000Z
DTEND:20191125T175000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 409\, Philadelphia\, PA
  19104
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