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UID:d29bcbd3b6eeef26e3e5bd15c4c743c1
DTSTAMP:20240509T003225Z
SUMMARY:2020 Marketing Crisis Challenge with The GIANT Company
DESCRIPTION: \n\nThe Dornsife Office for Experiential Learning will partner
  with Giant\nFood Stores to offer the 2020 Marketing Crisis Challenge for 
 LeBow\ngraduate students.\n\nWHAT IS THE MARKETING CRISIS CHALLENGE?\n\nDr
 exel LeBow’s Marketing Crisis Challenge is a one-day competition\nthat b
 rings together teams of graduate students to come up with\ninsightful mark
 eting strategies in response to a crisis facing a\ncompany.\n\nIn preparat
 ion for the challenge\, graduate students will form teams of\n5-7 individu
 als. Groups will be tasked with crafting a response to a\nmarketing relate
 d crisis facing a company. During the event\, students\nwill research the 
 industry and apply what they’ve learned from their\nprogram coursework t
 o create and present a recommended crisis\nmanagement plan.\n\nAt the conc
 lusion of the event\, teams present their recommendations to\na panel of i
 ndustry and faculty judges.\n\nStudents will use their own laptops for res
 earch and to create their\npresentations. Meals and refreshments will be p
 rovided to\nparticipants.\n\nPARTICIPANT ELIGIBILITY\n\nTo be eligible to 
 participate\, team members must be currently enrolled\nin a Drexel LeBow g
 raduate program. Individuals who register will be\ncontacted closer to the
  event to form and/or confirm teams.\n\nEVENT TIMELINE\n\nTimeline is tent
 ative and subject to change.\n\nFRIDAY\, MARCH 6\, 2020\n\n8:30 am: Team c
 heck-in\; breakfast available _All team members must be\npresent and check
 ed in prior to the event kick-off at 9 am.\nIndividuals not present for ch
 eck-in will forfeit their ability to\nparticipate._ 9:00 am: Event begins\
 ; challenge presented to teams 9:30\nam: Teams begin working on projects (
 Work Session 1) 12:00 pm: Working\nlunch 1:00 pm: Teams finalize presentat
 ions (Work Session 2) 3:00 pm:\nTeam presentations 4:00 pm: Awards and deb
 rief\n 
DTSTART:20200306T133000Z
DTEND:20200306T220000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 406 & 408\, Philadelphi
 a\, PA 19104
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