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SUMMARY:Digital Marketing Foundations for Executives
DESCRIPTION: \n\nFor businesses today\, it’s critical to understand the d
 igital\nlandscape and precisely how customers perceive and interact with t
 heir\nbrands. In an age where a simple tweet can start a wave of great or\
 nbad publicity\, it’s important for companies to understand and\ncontrol
  their digital exposure to proactively design and develop\nholistic digita
 l strategies.\n\nIn this executive course\, through a combination of instr
 uction\,\nexploration of best practices and group projects\, participants 
 will\nget a comprehensive overview of the digital landscape. Students will
 \nexplore key foundational concepts in social and digital media and\nexpan
 d on them to create dynamic social and digital media marketing\nstrategies
  while optimizing for efficiency and effectiveness.\n\nTENTATIVE AGENDA\n\
 nUNIT 1: INTRODUCTION TO DIGITAL MARKETING\n\nThe marketing landscape has 
 changed drastically in the past decade.\nThis module will walk us through 
 the evolution and changes to the way\nwe sell products. In addition\, we w
 ill explore the significant impact\nof those changes to the way companies 
 do business today.\n\nUNIT 2: DIGITAL MARKETING TOOLS\n\nTechnological adv
 ancements have made it possible for startups and\nsmall companies to asymm
 etrically compete with much larger\norganizations. In this module we will 
 have a robust discussion on best\npractice digital marketing tools and the
 ir effectiveness.\n\nUNIT 3: DIGITAL MARKETING STRATEGY\n\nWhile the avail
 ability of technology can be a game changer\, these\ntools are useless if 
 they are not underpinned by robust and effective\nstrategic execution. In 
 this module\, we discuss best practices for the\ndevelopment and execution
  of digital marketing plans.\n\nUNIT 4: DIGITAL MARKETING STRATEGY\n\nComp
 anies are continuing to find diverse new tools and platforms to\nuse for t
 heir digital marketing. As these tools advance\, identity\nmanagement and 
 governance are becoming more important. The potential\nexposure companies 
 face for getting this wrong could be devastating.\nIn this final module\, 
 we discuss the impacts of both GDPR and CCPA on\norganizations and what it
  takes to remain compliant.\n 
DTSTART:20200401T120000Z
DTEND:20200401T210000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, TBD\, Philadelphia\, PA
  19104
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