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DTSTAMP:20240429T005023Z
SUMMARY:Neurobusiness and Human Analytics: Do You Really Understand People?
DESCRIPTION: \n\nIf you are one of those people who gets it right\, all the
  time\, read\nno further. For the others\, we have all faced enough instan
 ces when we\nhave wondered about and struggled with decisions we needed to
  make\,\nespecially when it involved people and products. Products may sho
 w\npromise but still fail and people often say one thing but do another.\n
 All this uncertainty costs companies money and gives managers a\nheadache.
  This is because we have often relied on asking people\nquestions to under
 stand them better\, but it’s been proven that this\nis not enough!\n\nIn
  this executive course\, participants will learn state-of-the-art\nframewo
 rks on human behavior and acquire a neurophysiological toolkit\nto examine
  human behaviors and their decisions. While the focus of the\ncourse is on
  human decision making and an exposure to neuroscience\ntools\, participan
 ts do not need to have prior knowledge of\nneuroscience\, psychology or hu
 man behavior. Through use cases\, the\ncourse will cover why and how a neu
 rophysiological toolkit could\naddress today’s business issues and provi
 de insights on human\nbehavior and decisions from both a psychological and
  a marketing\nconsumption standpoint. This course will include multifacete
 d and\ninterdisciplinary presentations involving those from an industry\nl
 eader at SEI Investments Company\, and faculty thought leaders from\nbiome
 dical engineering\, psychology and business. The group work will\ninvolve 
 a hands-on use of some of the neurophysiological instruments\nto assess hu
 man behavior and decision making.\n\nTENTATIVE AGENDA\n\nUNIT 1: USING NEU
 ROSCIENCE TO CREATE VALUE\n\n * Lead instructor: Russ Kliman\, global lead
 er\, SEI Ventures\n\nUNIT 2: UNDERSTANDING DECISION MAKING\, PROBLEM-SOLVI
 NG\, AND CREATIVITY\nIN THE BRAIN\n\n * Lead instructor: John Kounios\, pr
 ofessor of psychology and\ndirector\, applied cognitive & brain sciences\,
  Drexel University\n\nUNIT 3: UNDERSTANDING CONSUMERS TO CREATE VALUE\n\n 
 * Lead instructor: Raj Suri\, professor of marketing & vice dean for\nrese
 arch\, LeBow College of Business\n\nUNIT 4: NEUROSCIENCE TOOLKIT FOR BUSIN
 ESS AND SCIENCE\n\n * Hasan Ayaz\, associate professor\, School of Biomedi
 cal Engineering\,\nScience and Health Systems\, Drexel University\n\n 
DTSTART:20200403T120000Z
DTEND:20200403T210000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, TBD\, Philadelphia\, PA
  19104
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