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UID:f23c5970f9cccb84735f377daf5d5f96
DTSTAMP:20240505T233230Z
SUMMARY:2022 Marketing Crisis Challenge with Philadelphia Zoo
DESCRIPTION: \n\nThe Dornsife Office for Experiential Learning will partner
  with\nPhiladelphia Zoo to offer the 2022 Marketing Crisis Challenge for\n
 LeBow graduate students.\n\nWHAT IS THE MARKETING CRISIS CHALLENGE?\n\nDre
 xel LeBow’s Marketing Crisis Challenge is a one-day competition\nthat br
 ings together teams of graduate students to come up with\ninsightful marke
 ting plans in response to a real-world crisis facing a\ncompany.\n\nIn pre
 paration for the challenge\, graduate students will form teams of\nfive to
  seven individuals. Groups will be tasked with crafting a\nresponse to a m
 arketing-related crisis facing a company. During the\nevent\, students wil
 l research the industry and apply what they’ve\nlearned from their progr
 am coursework to create and present a\nrecommended crisis management plan.
 \n\nAt the conclusion of the event\, teams present their recommendations t
 o\na panel of industry and faculty judges.\n\nStudents will use their own 
 laptops for research and to create their\npresentations. Meals and refresh
 ments will be provided to\nparticipants.\n\nPARTICIPANT ELIGIBILITY\n\nTo 
 be eligible to participate\, team members must be currently enrolled\nin a
  Drexel LeBow graduate program. Individuals who register will be\ncontacte
 d closer to the event to form and/or confirm teams.\n\nEVENT TIMELINE\n\nT
 imeline is tentative and subject to change.\n\nFriday\, March 4\, 2022 8 a
 .m.: Team check-in\; breakfast available _All\nteam members must be presen
 t and checked in prior to the event kickoff\nat 8:30 am. Individuals not p
 resent for check-in will forfeit their\nability to participate._ 8:30 a.m.
 : Event begins\; issue presented to\nteams 9:30 a.m.: Teams begin working 
 on projects (Work Session 1) 12\np.m.: Working lunch 1 p.m.: Teams finaliz
 e presentations (Work Session\n2) 3 p.m.: Team presentations 4 p.m.: Award
 s and debrief\n 
DTSTART:20220304T133000Z
DTEND:20220304T220000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, TBD\, Philadelphia\, PA
  19104
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