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UID:64d12149641bfb57adeb9bf5a9cf6c35
DTSTAMP:20240503T075241Z
SUMMARY:Modern-Day Branding and Marketing Theory
DESCRIPTION: \n\n_This can be taken as part of the Digital Marketing Certif
 icate\n[/academics/executive/certificate-programs/digital-marketing-certif
 icate]\,\nor it can be taken as a stand-alone course._\n\nThis course will
  explore the core elements of building and scaling a\nmodern-day brand no 
 matter your industry or business type. Key\nlearning objectives include br
 eaking down branding misconceptions\,\nmarketing theories\, how to map you
 r customer journey both online and\noffline\, how to translate your brand 
 DNA into a visual language\nincluding design a logo\, and scaling your bra
 nd through your marketing\nefforts.\n\nTOPICS COVERED INCLUDE:\n\n * Funda
 mentals of branding and how it relates to a marketing /\nbusiness plan\n *
  Audience personas and segmentation\n * Defining brand DNA (positioning\, 
 purpose\, culture and promise)\n * Brand messaging and Unique Selling Prop
 ositions (USPs)\n * Mapping your brand journey\n * The meaning and value o
 f brand equity\n * Matching your brand’s visual language (logos\, colors
 \, fonts\,\ngraphical elements) with its DNA\n\nCOURSE MEETINGS TIMES\n\n 
 * Wednesday\, June 1\, 6–8 p.m. (in person)\n * Wednesday\, June 8\, 6
 –7:30 p.m. (online)\n * Wednesday\, June 15\, 6–7:30 p.m. (online)\n *
  Wednesday\, June 22\, 6–7:30 p.m. (online)\n\n 
DTSTART:20220601T220000Z
DTEND:20220602T000000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, Philadelphia\, PA 19104
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