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UID:846cccfe81f351c4e8f62d6f8b0ff78a
DTSTAMP:20240508T063534Z
SUMMARY:Social Media Strategy
DESCRIPTION: \n\n_This can be taken as part of the Digital Marketing Certif
 icate\n[/academics/executive/certificate-programs/digital-marketing-certif
 icate]\,\nor it can be taken as a stand-alone course._\n\nThis course aids
  students in understanding the importance of social\nmedia marketing both 
 professionally and personally. When used\nproperly\, social media marketin
 g is a productive way to communicate\nthe strengths and benefits of an ind
 ividual\, business and/or\norganization.\n\nStudents will strengthen their
  understanding of existing platforms by\nlearning to use it in new\, strat
 egic ways in order to maximize their\naudience engagement and community gr
 owth. Through case studies and\nindustry examples\, this course will share
  how to launch and maintain a\nmeasurable social media marketing plan. In 
 addition\, students will\nexplore an array of platforms\, outlets and tool
 s used to create\neffective social media campaigns while measuring results
  and outcomes.\n\nTOPICS COVERED INCLUDE:\n\n * Identifying ideal social m
 edia platforms\n * How to produce creative social media content\n * Increa
 sing social media engagement and growing your community\n * How to create 
 a strategic social media communication plan (with\nvideo components)\n * M
 easuring effective social media campaigns\n * How to strategically use soc
 ial media engagement tools and\napplications\n\nCOURSE MEETINGS TIMES\n\n 
 * Wednesday\, Aug. 10\, 6–8 p.m. (in person)\n * Wednesday\, Aug. 17\, 6
 –7:30 p.m. (online)\n * Wednesday\, Aug. 24\, 6–7:30 p.m. (online)\n *
  Wednesday\, Aug. 31\, 6–7:30 p.m. (online)\n\n 
DTSTART:20220810T220000Z
DTEND:20220811T000000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, Philadelphia\, PA 19104
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