BEGIN:VCALENDAR
PRODID:-//eluceo/ical//2.0/EN
VERSION:2.0
CALSCALE:GREGORIAN
BEGIN:VEVENT
UID:6b390a405dde63cd6cb66d8ef93f49df
DTSTAMP:20240504T115414Z
SUMMARY:Search Engine Optimization
DESCRIPTION: \n\n_This course can be taken as part of the Digital Marketing
  Certificate\n[/academics/executive/certificate-programs/digital-marketing
 -certificate]\,\nor it can be taken as a stand-alone course._\n\nSearch En
 gine Optimization (SEO) is about understanding what people\nare searching 
 for online\, the answers they are seeking\, the words\nthey’re using and
  the type of content they wish to consume. Knowing\nthese answers will all
 ow you to better connect to the individuals who\nsearch online for the sol
 utions you offer. In this course\,\nparticipants will learn the fundamenta
 ls of how search engines work\nand the major ranking algorithm components 
 of organic searches.\n\nTOPICS COVERED INCLUDE:\n\n * The differences betw
 een paid and organic search results\n * Exploring the history of SEO and h
 ow to stay informed in a\nfast-paced industry\n * How web pages can commun
 icate with search engines in their own\nlanguage\n * Different types of se
 arch results\, and how a user’s search can\nchange them based on consume
 r behavior\n * Keyword research tools\, techniques and strategies\n * How 
 authority is used in ranking web pages\n * How to improve a website’s po
 pularity and user experience\n * How to optimize for local SEO and the dif
 ferences between local\nand national SEO campaigns\n * An introduction to 
 non-traditional search engines\, such as Amazon\nand YouTube\n * How to tr
 anslate complex SEO issues into business goals for key\nstakeholders\n\nCO
 URSE MEETINGS TIMES\n\n * Wednesday\, Sept. 14\, 6–8 p.m. (in person)\n 
 * Wednesday\, Sept. 21\, 6–7:30 p.m. (online)\n * Wednesday\, Sept. 28\,
  6–7:30 p.m. (online)\n * Wednesday\, Oct. 5\, 6–7:30 p.m. (online)\n\
 n 
DTSTART:20220914T220000Z
DTEND:20220915T000000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, Philadelphia\, PA 19104
END:VEVENT
END:VCALENDAR