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UID:567d16051a48e82f3cc2804878273d5c
DTSTAMP:20240501T223902Z
SUMMARY:Digital Paid Media (Search\, Display\, Social)
DESCRIPTION: \n\n_This course can be taken as part of the Digital Marketing
  Certificate\n[/academics/executive/certificate-programs/digital-marketing
 -certificate]\,\nor it can be taken as a stand-alone course._\n\nDigital p
 aid media is one method that allows organizations to promote\ntheir conten
 t through sponsored social media posts\, display ads\, paid\nsearch result
 s\, video ads\, pop-ups and other forms of multimedia.\nThese means can be
  an effective opportunity to expand your brand\nreach\, get more clicks an
 d generate more traffic.\n\nTOPICS COVERED INCLUDE:\n\n * Understanding an
 d identifying the pros and cons of different\nonline advertising channels 
 (Search\, Display\, Social\, etc.)\n * How to identify the best advertisin
 g channels for your business\n * How to write effective ad copy that will 
 increase qualified clicks\nto your website\n * Quality scores and other ta
 ctics for creating landing pages that\nconvert\n * Customer Lifetime Value
  (CLV)\n * Bid strategies\n * Match-Types and Negative Keywords\n\nCOURSE 
 MEETINGS TIMES:\n\n * Wednesday\, Oct. 19\, 6–8 p.m. (in person)\n * Wed
 nesday\, Oct. 26\, 6–7:30 p.m. (online)\n * Wednesday\, Nov. 2\, 6–7:3
 0 p.m. (online)\n * Wednesday\, Nov. 9\, 6–7:30 p.m. (online)\n\n 
DTSTART:20221019T220000Z
DTEND:20221020T000000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, Philadelphia\, PA 19104
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