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UID:a49e92a22a3246422d6ec37bc99c7a36
DTSTAMP:20240519T011933Z
SUMMARY:2023 Marketing Crisis Challenge with STARR Restaurants 
DESCRIPTION: \n\nThe Dornsife Office for Experiential Learning will partner
  with STARR\nRestaurants to offer the 2023 Marketing Crisis Challenge for 
 LeBow\ngraduate students.\n\nStarr Restaurants is a restaurant group heade
 d by founder and CEO\nStephen Starr\, with restaurants in Philadelphia\; N
 ew York City\;\nWashington D.C.\; South Florida\; and Paris\, France.\n\nW
 HAT IS THE MARKETING CRISIS CHALLENGE?\n\nDrexel LeBow’s Marketing Crisi
 s Challenge is a one-day competition\nthat brings together teams of gradua
 te students to come up with\ninsightful marketing plans in response to a r
 eal-world crisis facing a\ncompany.\n\nIn preparation for the challenge\, 
 graduate students will form teams of\nfive to seven individuals. Groups wi
 ll be tasked with crafting a\nresponse to a marketing-related crisis facin
 g a company. During the\nevent\, students will research the industry and a
 pply what they’ve\nlearned from their program coursework to create and p
 resent a\nrecommended crisis management plan.\n\nAt the conclusion of the 
 event\, teams present their recommendations to\na panel of industry and fa
 culty judges.\n\nStudents will use their own laptops for research and to c
 reate their\npresentations. Meals and refreshments will be provided to\npa
 rticipants.\n\nPARTICIPANT ELIGIBILITY\n\nTo be eligible to participate\, 
 team members must be currently enrolled\nin a Drexel LeBow graduate progra
 m. Individuals who register will be\ncontacted closer to the event to form
  and/or confirm teams.\n\nEVENT TIMELINE\n\nTimeline is tentative and subj
 ect to change.\n\nFRIDAY\, MARCH 3\, 2023 \n8 a.m.: Team check-in\; breakf
 ast available \n_All team members must be present and checked in prior to 
 the event\nkickoff at 8:30 am. Individuals not present for check-in will f
 orfeit\ntheir ability to participate._ \n8:30 a.m.: Event begins\; issue p
 resented to teams \n9:30 a.m.: Teams begin working on projects (Work Sessi
 on 1) \n12 p.m.: Working lunch \n1 p.m.: Teams finalize presentations (Wor
 k Session 2) \n3 p.m.: Team presentations \n4 p.m.: Awards and debrief\n 
DTSTART:20230303T133000Z
DTEND:20230303T220000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, TBD\, Philadelphia\, PA
  19104
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