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SUMMARY:The Power of Storytelling: Building Brands and Creating Community |
  A Keynote Presentation
DESCRIPTION: \n\nCraig Smith\, broadcasting executive\, marketing professio
 nal and\nlongtime presenter at QVC and other live multi-media retail platf
 orms\,\nwill offer a dynamic program on the power of communicating through
 \nstories. Students\, alumni\, faculty and staff will gain insights into\n
 successful and less successful brand storytelling and the importance\nof c
 ommunity and authenticity.\n\nFeatures\, benefits and price can sell one p
 roduct one time to one\ncustomer\, but to build a community around your br
 and you need so much\nmore. Smith has built a career around helping some o
 f the biggest\ncompanies in the world create these communities through the
  power of\nstorytelling. This 45-minute keynote is packed with case studie
 s\nshowing how some brands do it right while others fall flat on their\nfa
 ce. So what’s the difference between them? Find out on Feb. 1.\n\nRegard
 less of your program\, discipline or role in Drexel University\,\nSmith’
 s presentation will provide you with insight into the\nimportance of devel
 oping brands and community — whether with\nproducts\, services or your o
 wn personal brand. Ideal for undergraduate\nand graduates\, students\, alu
 mni\, faculty and staff.\n 
DTSTART:20240201T170000Z
DTEND:20240201T175000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 033\, Philadelphia\, PA
  19104
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