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UID:a5cfeae076cd83dad8fc2cfb41ec7aee
DTSTAMP:20251105T031102Z
SUMMARY:Social Impact\, Good Health and Well-being:  Navigating Brand Relat
 ionships with Bereaved Customers
DESCRIPTION: \n\nCarissa Colligan\, LeBow Marketing PhD student\, will disc
 uss her paper\n“Navigating Brand Relationships with Bereaved Customers: 
 The\nIntensified Case of Mothers Experiencing Baby Loss\,” which not onl
 y\nwon the Best in Track paper for the Qualitative Data in\nCustomer-Centr
 ic Marketing track\, it was also selected as the Best in\nOverall Paper at
  the 2025 American Marketing Association Summer\nAcademic Conference. This
  research aligns with the UN PRME Good Health\nand Well-being sustainable 
 development goal and supports the Colleges\nSocietal Impact goals.\n\nIn a
 ddition to presenting her research\, Carissa will provide advice as\nto ho
 w to pilot socially impactful rigorous research from initiation\nthrough f
 ruition at an award winning level of quality (inlcuding\ncollaboration/men
 torship\, responding to reviewers etc.).\n 
DTSTART:20260128T230000Z
DTEND:20260129T000000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, TBD\, Philadelphia\, PA
  19104
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