BEGIN:VCALENDAR PRODID:-//eluceo/ical//2.0/EN VERSION:2.0 CALSCALE:GREGORIAN BEGIN:VEVENT UID:f247b16b83ca371f40be462c59470eed DTSTAMP:20260904T150034Z SUMMARY:The Business of Women's Sports DESCRIPTION: \n\nThe momentum around women’s sports in Philadelphia is no longer a\ntrend. It’s an economic movement. Women’s sports represent one of\nthe fastest-growing and most culturally relevant sectors in media and\nentertainment\; Philadelphia is at the center of it.\n\nPhiladelphia Ad Club is partnering with MOD Worldwide and Drexel\nUniversity’s Sport Business Department to host a special program\nfocused on The Business of Women’s Sports on October 21\, 2026.\n\nWHY NOW?\n\nInnovation within th e women’s sports ecosystem\, not just on the\nfield\, but across marketi ng\, sponsorship\, fan engagement\, media\nrights\, community-building and long-term investment strategy.\n\nFEATURED VOICES\n\nThe panel will featu re a curated group of leaders at the forefront of\nthe women’s sports mo vement\, representing a cross-section of\ncommunity builders\, brand partn ers and business innovators shaping its\nrapid growth.\n\nTogether\, these panelists will unpack the economic and cultural forces\ndriving the rise of women’s sports\, with a focus on what’s\nhappening right here in Ph iladelphia\, from new teams and\nrecord-breaking attendance to increased i nvestment and media\nattention. Attendees will gain a clearer understandin g of where the\nbusiness opportunities are emerging\, including sponsorshi p\,\npartnerships\, media and fan engagement\, and how brands\, agencies a nd\norganizations can meaningfully participate in this rapidly growing\nsp ace.\n\nFor marketers\, business leaders and innovators\, this is a chance to\nget ahead of one of the most important shifts in sports and media\nto day\, igniting in Philadelphia.\n DTSTART:20261021T123000Z DTEND:20261021T153000Z LOCATION:Gerri C. LeBow Hall\, DiPiero Grand Meeting Room and Rose Terrace\ , 3220 Market Street\, Room 220\, Philadelphia\, PA 19104 END:VEVENT END:VCALENDAR