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SUMMARY:Drexel School of Economics Presents: Dr. Preston McAfee\, Director\
 , Google Strategic Technologies: Digital Advertising: Benefits and Costs
DESCRIPTION: \n\nJoin Drexel University School of Economics for the third l
 ecture of\nthis year’s series of academic presentations by distinguished
 \neconomics scholars.\n\nDr. Preston McAfee\, Director\, Google Strategic 
 Technologies\, will\ndiscuss “Digital Advertising: Benefits and Costs”
 . This talk\nsummarizes recent experimental results on the effectiveness o
 f\ninternet display advertising (graphic images on web pages). Three\nissu
 es are considered: does the length of display time matter? Is it\nmore eff
 ective to switch ads during a page view? What is the user cost\nof obnoxio
 us or annoying ads?\n\nMonday\, April 28\, 2014 5:00 p.m. Discussion 6:30 
 p.m. Reception\n\nFor more information about Dr. Preston McAfee’s resear
 ch at Google:\nhttp://research.google.com/pubs/PrestonMcAfee.html\n\nFor D
 r. Preston McAfee’s biography:\nhttp://en.wikipedia.org/wiki/Preston_mca
 fee\n\nFor more information about Drexel University School of Economics:\n
 https://www.lebow.drexel.edu/academics/disciplines/economics\n 
DTSTART:20140428T210000Z
DTEND:20140428T223000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, 220 Grand Meeting Room\
 , Philadelphia\, PA 19104
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