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DTSTAMP:20240429T050119Z
SUMMARY:How to Maximize New Business Opportunities Through Referrals: An Al
 umni Career Services Program in King of Prussia\, PA
DESCRIPTION: \n\nGrowing any business is more than just making cold calls. 
 Regardless\nof the industry\, new business opportunities require networkin
 g and\nrelationship building. Have you ever devoted the time to learn how\
 nit’s done?\n\nJoin the Alumni Association and Fred Kaplan CBM\, MBA ’
 83\, director\nof business development at WeiserMazars LLP\, and learn the
  12 steps to\nbuilding a referral pipeline. Understand how to optimize net
 working\nevents and conduct relationship building meetings with potential\
 nreferral sources. Leave with the skills to convert potential sources\nint
 o active referral partners.\n\nAbout the speaker:\n\nFred Kaplan\, CBM\, M
 BA ’83 Director of Business Development\nWeiserMazars LLP\n\nIn 1995\, F
 red Kaplan transitioned from a corporate CFO position to\nbecome manager o
 f the consulting practice for a local CPA firm\, and he\nrealized that he 
 would have to devote a certain amount of time each\nweek to new business d
 evelopment. Kaplan will present the 12-step\nmethodology he developed for 
 building a referral pipeline to deliver a\nconsistent flow of new business
  opportunities. His methodology is so\neffective that he was hired by an i
 nternational accounting firm\,\nWeiserMazars LLP\, to perform business dev
 elopment full-time.\n 
DTSTART:20140424T223000Z
DTEND:20140425T003000Z
LOCATION:Legal Sea Foods\, King of Prussia Mall\, 680 West Dekalb Pike\, Ki
 ng of Prussia\, PA 
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